Why didn't Sony outbid Microshiba for Paramount and end this war?

[mov9384ie]

the speculated number is $150 million.

surely if it is worth it to toshiba to spend $150m to prolong the war, why wasn't it worth $150m for sony to end this war?

whatever money toshiba spends can only achieve a stalemate at best, no one expects any maneuvering to net toshiba a win. how can toshiba be willing to spend that much money to stick around, but sony isn't willing to spend that much money to deliver the knock out punch?

paramount staying neutral would have likely ended this war in jan 2008, so sony buying paramount to become blu-ray exclusive would have secured blu-ray the victory definitively


the other aspect is that hd-dvd only gains toshiba licensing profits from discs and drives, just like blu-ray gains sony licensing profits the same way. but a blu-ray victory also nets sony a boost in ps3 sales on top of licensing profits, so sony has more to gain yet toshiba was able to outbid them?