first 1/2 of 2010 BD sales grew by 84% over last year (same time)

[Anthony P]

http://www.homemediamagazine.com/res...tainment-20041

Blu-ray Disc also continued to post impressive gains, with combined consumer spending on purchases and rentals of the high-definition disc estimated at $982 million for the first half of the year. Blu-ray Disc sellthrough rose 84%, to $733 million. Isolating the second quarter, Blu-ray Disc sales were up 112% to $363 million, thanks at least in part to the Blu-ray Disc success of 20th Century Fox Home Entertainment’s Avatar, which in April sold an estimated 2.7 million Blu-ray Discs in its first four days in stores.