Sony markets OLED tvs early

[radagast]

This is only the beginning. It will get better.


"Sony on Thursday put on the market the world's first organic electroluminescence (EL) display television set earlier than it was originaly planned.

The organic EL TV's release was initially scheduled for December 1st, but Sony was able to move forward the debut date to fully promote the product for the year-end shopping season thanks to smooth production, Sony said.

The 11-inch XEL-1 TV, which is about 3 millimeters thick at its thinnest part, is available at some volume appliance retailers as well as stores specializing in Sony products. The world's No.2 liquid crystal display (LCD) TV maker behind Samsung, expects the OLED TV to sell for about 200,000 yen (US $1850).

The new panel has a resolution of 960x540 p its weigh is 2kg, power consumption is 45W and its external size is 287x140x253 mm (W x D x H). The maximum supported contrast ratio is 1,000,000:1.

OLED is a light-emitting display technology based on electroluminescent organic materials. OLED panels are energy efficient, make thin and light displays, offer crisp pictures and have strength in showing fast-moving images, suitable for watching sports events.

But it is technologically difficult at the moment to make larger panels, limiting the appeal of the otherwise promising next-generation television. However, Sony believes that the new display has an expected product life of only 30,000 hours, less than half those of existing LCD peers. "

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