Whats up with Panasonic and their advertising?

[Bullseye]

In most of the home enterainment and gadget magazines they have been advertising their Plasmas and LCDs and even their upscaling DVD players but no mention that they are producing Blu Ray Players. As one of the big players in the BDA am I the only one to think they are not doing enough to advertise the fact that they are supporting Blu Ray.