The future is Big Blue?

[The Seventh Taylor]

I came across this banner ad this week:



Is it just me (being a font freak) or does this ad exude IBM's corporate identity? The font matches and so does the color scheme -- white, black and blue.

IBM may not have paid anything for this campaign and may not be anti-BD but I doubt they're very pleased with this. They're not in either camp (though they contributed to AACS used on both formats).

I really wonder how the Alliance's advertising agency could make such a mistake. Did they perhaps go astray trying to come up with a look for 'Blu' when they were struck by an association with 'Big Blue'?