help? 4 players in 3 years time

[AKORIS]

Hey guys, was hoping I could get some input from members here on what types of problems blu-ray players have--

Since Christmas of 2008 I have just now replaced a 3rd player-- 1 Panasonic, and 2 Sony's. The last 2 were from Costco so luckily they simply replaced them for me but now I feel unconfident about the longevity of any player...

the first player simply died and would not play discs at all, the 2nd 2 players would simply not read the discs (messages were cannot read disc or cannot play)

Yes, I checked many discs, it was all the same-- not a firmware issues on certain blu rays--

All I do is play movies, usually a typical movies length on a daily basis--the average time my players last are about 8 months!

Any ideas? Is there anything I could be doing wrong? What experiences have you all had in this regard?

thanks!!