Dark Knight Stigma... any thoughts?

[pedigree]

"Warners are in a difficult position. Initially they wanted to capitalize on the early buzz that has surrounded Heath's performance," Bock told AFP. "Now they're going to have to do a 180 from that."

full article:
http://afp.google.com/article/ALeqM5...xn50MBzRXBC-XQ

firstly, this is an extremely tragic occurance. heath ledger was an amazing actor and what's more, he was so young and had such a promising future...
that being said, how do you guys think the public will react to the release of "The Dark Knight"? With the main focus of the movie (so far) and the heavy advertising basically using Heath Ledger's Joker as the driving factor whats gonna happen now? will Warner have to change their ways? would that be a good move? if they don't what then?