Studios to promote BD as format of choice in UK (including Warner & Paramount)

[Blu_Ray_UK2007]

A number of home entertainment studios have joined forces to jointly promote the Blu-ray high definition disc format in the UK.

Buena Vista Home Entertainment, Lions Gate Home Entertainment, Paramount Home Entertainment, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, and Warner Brothers Home Entertainment, have pledged to work together in recognition that by uniting, they have a better chance of getting the message across that Blu-ray should be the HD disc format of choice.

A spokesperson from each company represented gave their views on the new initiaitve at a London press conference this week.

Anthony Peet, Managing Director, Buena Vista Home Entertainment said that the company was excited to be joining with other distributors, and that Blu-ray offered enormous potential for home entertainment.

Zygi Kamasa, CEO, Lions Gate UK, gave the statistic that over 170 companies are now supporting Blu-ray, and there's a great commitment to delivering a wide variety of content on the new format.

Charlie McAuley, Managing Director, Paramount Pictures Home Entertainment, said that 2007 would see a lot of strong releases on the Blu-ray format. "The additional functionality, sound and
picture quality really provides us with the best possible way to showcase our product."

Andy Armstrong, Managing Director, Sony Pictures Home Entertainment, unsurprisingly pushed the PS3 as a major factor in handing Blu-ray success. "The UK market is poised for huge growth," he added.

Steven Leighton, Managing Director - UK, Twentieth Century Fox Home Entertainment, said that the success of Blu-ray in the US would give the UK market significant opportunity for growth, as the number of Blu-ray players on the market increases.

John Stanley, Managing Director, Warner Home Video, said, "The early signs of interest consumers are showing towards the High Definition revolution are incredibly exciting for us all in the Home Entertainment market, and by working together in this way we can guarantee our consumers are receiving a clearer message to help them understand just how good it really is."

http://www.hdtvuk.tv/2007/02/bluray_friendly.html#more