Oprah giving away Star Trek on HD DVD

[Sylin]

Originally Posted by radagast

The more likely reason is she got them at a bargain price (or free) because it's a dead format.

Those shows like Oprah or Ellen or The View... they don't pay jack for the stuff they give away. If Oprah is seen giving away a digital camera to 150 audience members, the manufacturer's COST for those items are chump change compared to the RETAIL sales they'll get on tens of thousands of products sold, and all the publicity that goes along with it.

@all -- Oprah is the golden goose of endorsements--not necessarily because her viewers are "sheep" (that's a very juvenile, ridiculous thing to say), but because her fans relate with and thus emulate her. I might say that her more hardcore fans are "highly impressionable", but that's also because in most cases they don't expose themselves to an alternative.

That said, I hope the BDA contacts her with a memo letting her know she just handed out and promoted a product that was recently discontinued. She's very concerned about her reputation, and might act on it.