Market share blu-ray vs DVD

[g12345567]

I was wondering what the market share was for blu-ray over DVD. As as you can see dvd is still more heavily promoted and advertised over blu-ray by all the major retailers.

As whenever I brows through the weekly catalogues from various retailers, they all seem to be still heavily promoting dvd as well. Same at my local Network Video store. The dvd section is about 3 times the size of the blue-ray section. And some new releases can only be found on DVD, which I find strange.

A lot of other people have stopped buying dvd where possible. I find it strange that blu-ray new releases cost more than than the equivalent dvd of same title. Not just because you are paying to get a higher pigture quality compared to dvd. Even though I would have thought by now blu-ray would have taken a bigger market share over DVD. As you can see from the way DVD is still heavily promoted and advertised that there is still a large market for DVD sales or more roffit to be made by retailers over blu-ray?