Format war benefited high-def rollout

[HDTV1080P]

http://www.videobusiness.com/article...try=Technology

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“Universal’s Mandel noted that through 2007, both formats will make use of their respective promotional groups in hyping Blu-ray and HD DVD products. Although each side carries a different message, the combined effect will be louder than if just one of the groups existed.”

This is also a negative message that the format war is still going strong. In the long run the BLU-RAY format is better for the consumer unless every manufactory decides to make combo players so that Universal Studios can sale more HD-DVD discs. Universal Studios is keeping the format war alive by remaining exclusive to the HD-DVD format.