Yikes! 300 sells 250K copies since 7/31 - Blu-ray Forum

JadedRaverLA · 08-07-2007, 06:57 AM

Normally I'm not one to question studio numbers, but there's so much that doesn't make sense about Warner selling 250k discs of "300" in only one week. How many of these discs did they make for this title? If the highest-selling title to date has really been "The Departed" and it sold 100k over the course of several months, why would Warner have 250k discs of "300" ready to go for the first week of release? Perhaps more importantly, what stores bought that many copies? I'm sure they knew it would sell well, but again, going on past sales trends, what stores would order that many copies?

Also, what tracking service has Warner used to measure sales to consumers? Since Monday was the last day of the first week of sales, who is providing them data in "real time," in order to get out a press release at 12:01am on Tuesday?

My guess is that demand was huge, and stores are asking to be retocked ASAP. Warner's doing their best, and has likely shipped 250k copies by midnight tonight (or maybe they haven't, and it's really just 250k sold to stores). Again, just my guess. One thing that's interesting is that while Edelman is the PR firm for Warner HD, their other releases always list a press contact at Warner, not just Edelman, whereas this one only gives the Edelman contact, and doesn't have the Warner logo all the others have. Somewhat odd.

At any rate, if the numbers are truly sold to consumers (we should have a good idea on Friday), then the real question becomes what at what ratio are the discs selling at? If all things were truly equal, I'd guess Blu-ray over HD DVD by at LEAST 3:1. Unfortunately, the Blu-ray version is the one that was getting sold out everywhere (including Amazon at a couple of times), costing the Blu-ray version sales. At the end of the day, I'm still betting on around 2.5:1 favoring Blu-ray for the first week, with the disparity to grow as time goes on. If 25-30% of HD DVD's install base really bought this title in the first week, sales are going to necessarily plummet. There's just no one left to sell to.

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08-07-2007, 06:57 AM	#19
JadedRaverLA Power Member Member since:Apr 2007 Blu-ray reviews:2	Normally I'm not one to question studio numbers, but there's so much that doesn't make sense about Warner selling 250k discs of "300" in only one week. How many of these discs did they make for this title? If the highest-selling title to date has really been "The Departed" and it sold 100k over the course of several months, why would Warner have 250k discs of "300" ready to go for the first week of release? Perhaps more importantly, what stores bought that many copies? I'm sure they knew it would sell well, but again, going on past sales trends, what stores would order that many copies? Also, what tracking service has Warner used to measure sales to consumers? Since Monday was the last day of the first week of sales, who is providing them data in "real time," in order to get out a press release at 12:01am on Tuesday? My guess is that demand was huge, and stores are asking to be retocked ASAP. Warner's doing their best, and has likely shipped 250k copies by midnight tonight (or maybe they haven't, and it's really just 250k sold to stores). Again, just my guess. One thing that's interesting is that while Edelman is the PR firm for Warner HD, their other releases always list a press contact at Warner, not just Edelman, whereas this one only gives the Edelman contact, and doesn't have the Warner logo all the others have. Somewhat odd. At any rate, if the numbers are truly sold to consumers (we should have a good idea on Friday), then the real question becomes what at what ratio are the discs selling at? If all things were truly equal, I'd guess Blu-ray over HD DVD by at LEAST 3:1. Unfortunately, the Blu-ray version is the one that was getting sold out everywhere (including Amazon at a couple of times), costing the Blu-ray version sales. At the end of the day, I'm still betting on around 2.5:1 favoring Blu-ray for the first week, with the disparity to grow as time goes on. If 25-30% of HD DVD's install base really bought this title in the first week, sales are going to necessarily plummet. There's just no one left to sell to.

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