LCD Backlight setting?

[takezo]

It's a trade off. the less your back light is the longer your TV's back light will last, but it also affects Picture Quality. Also it's dependant on the amount of ambient light in the room. Say if your in a room that gets a lot of sunlight, you would need the brightness at a high level if not max, to have the best PQ.

I have mine set to 90. I had it set to 80 before, but 90 makes for crisper contrast, and vibrant colors. Note my room has a lot of sunlight, but it does seem better even at nite too. Even at 100 my TV's backlight is rated to last 20 years. That's a very long time, expecially when you would buy a new TV far before that.

while your in that menu you might want to fiddle around with the brightness, contrast and sharpness settings. Configuring those can make even a cheap LCD TV' PQ rival that of an Elite TV.