HMV Canada - $7 Trade In DVDs for Blu

[Steve46]

Sale now extended to July 31st...

Canadians exchanged more than 6,000 old DVDs for discounts on Blu-ray Discs from Twentieth Century Fox and MGM Home Entertainment at HMV stores nationally with the Go Green with Blu program. This national program is designed to find homes for old DVD at children’s hospitals and public libraries while keeping used DVDs out of landfills.

The month-long Go Green with Blu campaign was originally scheduled to conclude on May 31st but will continue until July 31st because of its surging popularity. Anyone can trade old DVDs for a $7 discount off each purchase of almost 250 Twentieth Century Fox and MGM Blu-ray Disc titles.

According to a recent report published by the NPD Group, a leading market research company, Blu-ray Disc technology is moving further into the US mainstream. In March, the report revealed that sales of Blu-ray players increased by 72% over the same time period last year.

Over the next two months, HMV will expand the program with day-long 10/10/10 incentives and specials that will be promoted through the Twitter ID. On specially promoted days, customers that exchange 10 used DVDs and purchase 10 Blu-ray Discs will receive a bonus $10 HMV gift card in addition to a $70 discount off their total purchase price.