Matchbox Cars Live-Action Movie

[BudBaxter]

See, I don't understand this (or the long mooted Hot Wheels movie). I get it's a popular brand (I had loads of Matchbox cars as a kid), but these toys are just cars. They don't have personalities or special abilities. You could literally make any movie with cars in it & call it a Matchbox/Hot Wheels movie.

You could easily just rebrand the Fast & Furious saga or Pixar's Cars movies as Matchbox/Hot Wheels movies.

What's the spin?

[BluBonnet]

Originally Posted by BudBaxter

What's the spin?

Maybe they'll do something that's never been done before, like giving cars shape-shifting abilities

[Zillamon51]

Originally Posted by BudBaxter

You could easily just rebrand the Fast & Furious saga or Pixar's Cars movies as Matchbox/Hot Wheels movies.

That's the whole point right there: Take the long-running and extremely successful Fast & Furious saga, make a more kid-oriented version of it, and use the branding of an iconic and perpetually popular toy line. If done well, the checks write themselves!

[mwynn]

Originally Posted by Zillamon51

That's the whole point right there: Take the long-running and extremely successful Fast & Furious saga, make a more kid-oriented version of it, and use the branding of an iconic and perpetually popular toy line. If done well, the checks write themselves!

Yep, branding and IP's are what is hot now.