The Panasonic DMP-BD10 Review Thread -v. 2.4 Firmware available now-

[GoldenRedux]

Originally Posted by joshd2012

I believe it is the same regardless of where you purchase it, I just think they go by manufacturer date rather than purchase date.

I see, because a lot of CEs like Sony and Pioneer don't honour warranties when purchased from non-authorised dealers. I often wonder what happens if something is a 'gift' and you don't know the original date or place of purchase.