Neil Young: High Resolution Audio in 2012

[singhcr]

Originally Posted by Aquel

Why use a whole new term when you already have two recognisable codecs , DTS-HD and Dolby TrueHD (I mean both Dolby Digital and DTS have been thrown around since the DVD days, so it should ring a bell with most people), which could be used for lossless music promotion?

I think it would be easier to market something as having lossless DTS/Dolby 2.0/5.1 than another vague term which doesn't have a simple connotation to music (a DVD Audio/Super Audio CD is a bit more obvious from the offset what it offers, SQS isn't).

It would be a bit confusing, but I don't really think most buyers would care about the particular codec name, just that it's "HD". The SACD format used "high resolution" for their DSD tracks, I believe DVD Audio used "high definition" for theirs. I don't think the average person buying BDs knows anything about TrueHD, PCM, or DTS-HD MA, just that BD is better than DVD because it's in HD and it has "perfect picture and perfect sound".

Us A/V nerds can wring our hands in frustration in forums like this