Blu-ray to grow exponentially over next 6-9 months

[Blu_Ray_UK2007]

That's the belief of the Blu-ray Disc Association.

With Sony's Playstation 3 successfully introduced into the European market, the BDA believes that all the main cornerstones are in place, and the next 6-9 months will see an exponential growth in Blu-ray adoption.

Frank Simonis, Chairman of the BDA’s
European Promotions Committee, said that, “PS3 is a real catalyst for the BD format in Europe too, with almost 800,000 units
sold already, and block buster movies are key."

Though it's too early to present an accurate picture of sales trends in Europe, Simonis believes that Blu-ray will eclipse HD DVD "very soon".

He also said that he expected many independent studios and distributors to adopt Blu-ray from the autumn.

Taken from HDTVUK