Why is it that most countries other than the US have the steelbooks?

[King_Spade]

I mean Iron Man 3 gets a Zavvi steelbook but not the US? What gives?

[Robsonmonkey]

Just how things work

Look at video games collectors editions, I always wonder why the US most of the time get better collectors editions then us

Hell what about those nice blou ray collectors editions you guys get, the Disney ones for example, the only ones we got here in the UK was a different looking Lion King one which was sold in HMV.

[MileHigh AI]

Originally Posted by Robsonmonkey

Just how things work

Look at video games collectors editions, I always wonder why the US most of the time get better collectors editions then us

Hell what about those nice blou ray collectors editions you guys get, the Disney ones for example, the only ones we got here in the UK was a different looking Lion King one which was sold in HMV.

except for that Piece of **** statue US got for InJustice...UK got way better and got a steelbook. there.

[dfoles]

Originally Posted by MileHigh AI

except for that Piece of **** statue US got for InJustice...UK got way better and got a steelbook. there.

I was so pissed that Tekken Tag Tournament 2 didn't even get a crappy collectors edition at all, let alone that the UK and Asian markets got awesome stuff WITH a steelbook

[Gannet]

Originally Posted by dfoles

I was so pissed that Tekken Tag Tournament 2 didn't even get a crappy collectors edition at all, let alone that the UK and Asian markets got awesome stuff WITH a steelbook

It was a metalpak.

[dfoles]

Tomato tomato. The US didn't even get a stupid poster or any collectibles. They didn't even want to take my money I would've gladly paid for a collectors edition.

[Robsonmonkey]

Originally Posted by MileHigh AI

except for that Piece of **** statue US got for InJustice...UK got way better and got a steelbook. there.

See thats what UK/Europe people like to call a "once in a blue moon" moment when it comes to collectors editions being better over here

[YoreLore]

Because if you list all the countries that are not the United States, then the list is pretty big.

There's plenty that the U.S. gets that other places don't. Be glad that Zavvi ships to the U.S. because Futureshop and co don't ship over here.

[snooloui]

USA can't be the best of the best all of the time

[kylemj]

Wasn't there a legal issue with Disney and steel books in the US?

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[Petra_Kalbrain]

Originally Posted by kylemj

Wasn't there a legal issue with Disney and steel books in the US?

Nope. The legal issue was with Disney and Viva Metal Cases. Disney and Steelbook has no problem being released in the U.S.



To answer the OP, it is my belief that the European marketing technique involves much more of an artistic approach. The European psyche is already fine tuned to appreciate artwork thanks to decades of stylized advertising techniques. In the U.S. the general public has a much shorter and simplistic attention span regarding such matters. I don't believe that the U.S. "bigwigs" making these types of decisions see it as a profitable venture. They probably see it as a niche market that isn't big enough to cater to. Now, I'm not saying that is my opinion regarding the U.S. general public psyche... however, it does stand to reason from a corporate perspective. North American advertising is usually drenched with very shallow and "in your face" tactics to influence consumers to impulse shop. Steelbook artwork is a tactic that is meant to encourage smart shopping for a long-term appreciation of the product.

[GreenGaijin]

Interesting theory Petra_Kelbrain. I think the US market is just starting to find out about the demand for stelbooks. Hence, why this year they've mass produced a bunch of titles and in a very cheap manner too. No inside artwork, inferior printjob, and reprints.

Like you said, they're not treating it like an art, but more of a fast-food order of things. I would rather pay for a high quality one than get 5 of the American ones.

[blackhawktraffic]

Originally Posted by GreenGaijin

Interesting theory Petra_Kelbrain. I think the US market is just starting to find out about the demand for stelbooks. Hence, why this year they've mass produced a bunch of titles and in a very cheap manner too. No inside artwork, inferior printjob, and reprints.

Like you said, they're not treating it like an art, but more of a fast-food order of things. I would rather pay for a high quality one than get 5 of the American ones.

Completely agree with that, couldn't have said it any better. From a retail standpoint the Steelbooks sell out way faster anytime we have ever carried them...always people want them even if they cost more they dont care. Yet most that have come out lately are not even that nice :/

[GreenGaijin]

Originally Posted by blackhawktraffic

Completely agree with that, couldn't have said it any better. From a retail standpoint the Steelbooks sell out way faster anytime we have ever carried them...always people want them even if they cost more they dont care. Yet most that have come out lately are not even that nice :/

Well, you probably could say it better. I noticed I had a typo and spelled steelbooks - stelbooks.

But, I mean America does have the opportunity to make some great steelbooks if they pay a bit more in production quality. But they won't, because it's not worth it and they know that customers will purchase no matter what, even if it's basic. They came out with a nice version of Zero Dark Thirty, and I like their version of The Amazing Spider-Man.