Blu-ray Movie European sales Surpass 1 Million

[Loudninja]

Blu-ray disc accounts for 73% of High Definition discs sold -
LONDON – (27 November, 2007) –Total Blu-ray Disc movie sales across Europe have topped one million units, it was announced today by the Blu-ray Disc Association European Promotions Committee. Of the High Definition movie discs bought by consumers year-to-date in Europe, 73% were in the Blu-ray Disc format and 27% were HD DVD, according to sales data provided by Media Control Gfk International.*

The only High Definition packaged media universally supported by the film, music, gaming and computer industries, BD is the #1 selling High Definition packaged media. The one million sales figure relates to movies: if BD game disc production is added into the equation then total number of discs produced for sale in Europe already exceeds 21 million units. The so-called ‘PlayStation effect’ is important since it is creating major economies of scale and makes BD disc replication cost effective.

Blu-ray Disc movie sales experienced their highest weekly sales since the inception of the format, in week 44, topping 66,000 units. * This is due to the launch of new release titles such as 300, Spider-Man 3, Die Hard 4.0 and Pirates of the Caribbean: At World’s End releasing in some markets.

“This is an important milestone for Blu-ray Disc in Europe and proves once again that whenever consumers have the choice they decide overwhelmingly in favour of BD,” stated Frank Simonis, Chairman of the Blu-ray Disc European Promotions Committee. “Early indicators show that the Christmas holiday season will be exceptionally good for Blu-ray Disc across all categories from packaged media to standalone players and BD capable games consoles.”

Blu-ray Disc has become the first High Definition movie format to sell more than one million discs in Europe, with Blu-ray Disc's sales lead over the rival HD DVD format increasing each month since the PS3’s release in March, outselling HD DVD by 2:1 YTD and 3:1 since the launch of the PS3.

The launch of the PS3 in March was seen as a turning point for the Blu-ray Disc format across Europe, with weekly movie sales of Blu-ray Disc titles averaging between two- and five-times the amount of HD DVD sales week over week.*
The best selling Blu-ray titles year-to-date are 300 – the number one selling title in France, Germany, Italy, Spain, Benelux and Sweden and Casino Royale - the number one selling title in UK and Ireland.

News of the 1 millionth Blu-ray Disc sale in Europe was met with pleasure in many of the leading Hollywood studios. Bob Chapek, Worldwide President, Walt Disney Studios Home Entertainment believes that this news is the prelude for an exponential growth period in BD sales.

“Blu-ray will inevitably prevail because Blu-ray delivers what consumers want: True High Definition picture without compromise, the best sound quality, the best choice in content, the most in special features, and of course the most disc storage capacity. No tradeoffs. No compromises,” commented Chapek.

Source SCEE Press release

http://playstationleague.co.uk/board...p?f=125&t=1356