Blu-ray percentage of total sales

[Grubert]

Talk about perfect timing - we are discussing the percentage of sales Blu-ray was getting, and an article appears on The Hollywood Reporter.

Of course, I've made a chart with the data:

Title                    Release    Percentage
PotC At World's End      120407         3.7
Simpsons Movie           121807         2.8
Michael Clayton          021907         5.5
30 Days of Night         022608         8.9
No Country for Old Men   031108         9.8
Hitman                   031108        12.6

Note: those are percentages of unit sales of BD over total sales (not BD-to-DVD).

[BluRayExplosion]

Is that in units sold, or revenue generated?

[Grubert]

Originally Posted by BluRayExplosion

Is that in units sold, or revenue generated?

Units. Percentage in revenue will be a bit higher.

[blu2]

It's a good trend.

It'll be more interesting to see data for the next blockbuster title for more of a fair comparision with PoTC At Worlds End. For example, something like National Treasure: Book Of Secrets when it's released.

Or even the breakdown for I Am Legend would be interesting.

[Deciazulado]

So PotC is 26:1, DVD:BD, and Hitman is 7:1 DVD:BD

It's getting bluer all the tiiiime.

I used to be angry young ant (ohuhohh)
kept my head in the sand (ohuhohh)

You gave me the word, I finally heard
I'm doing the best that I can (a ahn)

Have to admit it's getting better, better,
A little better all the time, (it can't get no worse)
I have to admit it's getting better, better,
It's getting better since you've been mine

Getting so much better all the tiiiime
It's getting better all the time
Better (better) better
It's getting better all the tiiiime
Better (better) better

I used to be cruel to my woman
I beat her and kept her apart from the discs that she loved
Man I was mean but I'm changing my scene
And I'm doing the best that I can

Have to admit it's getting better, better,
A little better all the time, (it can't get no worse)
I have to admit it's getting better, better,
It's getting better since you've been mine

I used to get mad at my school
(Now I can't complain)
The insiders who taught me weren't cool
(Now I can't complain)
You're holding me down, ah, turning me round, ah
Filling me up with your rules, ooh ooh

[Marquoz]

I'm not surprised about hitman being a larger percentage of the whole. It was originally a video game, and then a movie, so of course you will have a large section of the gaming community (ala PS3 owners) interested in it. What is more telling is the NCFOM since that is not a gaming movie.

[dialog_gvf]

The point of the story was that the percentages jumped BIG TIME after the war ended.

Titles that everyone expected to clean up for BD, like Simpsons and At World's End, disappointed. Now a movie that really isn't even close as an HD feast (NCFOM) is doing very, very well compared to DVD.

At this point, 10% market share is extraordinary. And I think it shows a lot of fence sitting has ended.

I Am Legend will be interesting. Especially with the $18.95 pricing. If the Dark Knight is a great movie, and Warner prices it at $18.95, we probably will see the first million seller for Blu.

Gary

[WickyWoo]

Keep in mind that price is only at Amazon.

[pro-bassoonist]

The closing paragraph in the article will have a lot of people scratching their heads.

Dr.A

[Grubert]

Originally Posted by pro-bassoonist

The closing paragraph in the article will have a lot of people scratching their heads.

Dr.A

No kidding.

The misspoken/misquoted part has been corrected for the HMM version:
http://www.homemediamagazine.com/new...ticle_ID=12401

[Mobe1969]

I'd love to see this with I Am Legend, which caned the DVD release (and all other DVD releases) at Amazon.

[IMind]

I think it's pretty clear that consumers want a high def disc format. I think there's been a bit of a build up of demand. A lot of people are sitting there going... so I got my 5-15 HD channels what's next? If you look at an HDTV and are looking to get a return on your investment... only having 10-20% of your available content in HD is not all that great.

I think more people than are given credit for it go: "My upscaled DVDs look okay but not as good as the ones I see on TV..."

Good movies on HD*Net movies, HBO, etc. really are the best advertising... there's a lot of stuff on there at 1080i that just blows away upscaled video.

[dialog_gvf]

I remember Bill Hunt posting an article when DTheater launched. He got a bunch of angry and concerned e-mails from readers asking whether this meant that DVD was about to be replaced with tape again (gasp).

Those in the know, including those enjoying it, knew it was a transitional format. But, the fears being expressed were telling.

There is an element that sees a new format as inevitably threatening the old, and they want to transition simply to be "future proof". Those that purchase a lot of discs, especially so.

Gary