New Set-Up at Blockbuster To Push Blu-ray

[EQ3282]

New set-up at local Blockbuster (Kennesaw, GA).

They have a stand set up in the now extended Blu section (2 full stand-alone stands). Has a 42' 1080p Sony Bravia TV hooked up to a PS3, playing BD movies all day (was playing F4: ROTSS while I was there). Its straight ahead as you walk in the store, so it can't be missed. My only issue is that the TV doesn't look like it was calibrated, because the picture is a bit dull. Still looks nice though.

Anyway, this is a nice little 'push' for BD. The stand ACTUALLY is pushing a Blockbuster exclusive PS3 package (40gb PS3 + dualshock remote, Spiderman 3 BD, Transformers game, bluetooth remote, 2 months free of BlkBstr online Total Access, and 6 ft HDMI cable for $499). But, it doesn't pitch the product at all...its just located at the base of the stand/column.