Microsoft EU: "Blu Ray Reminds Us Of Betamax"

[AV_Integrated]

Originally Posted by JTK

The average consumer is not even a factor in this thing and won't be for many years to come.

I disagree with this completely. The first format to penetrate the average consumer's home and get the brand name and recognition will gain studio support.

PS3, by the end of this year, is likely going to be in 100 times more 'average consumer's' homes than HD-DVD. With only 40% of people using PS3 as a Blu-ray playback device... well, that still puts a ton of brand recognition out there right away into average consumers homes.

The average consumer won't just be a part of this format war, they will be the heart of it, I believe, and the reason why Blu-ray will be propelled to the top rather quickly.