Disney Adding Dolby Vision To Future 4K Ultra HD Blu-ray Releases plus 100GB discs

[Ruined]

As long as we don't get trash HDR10 layers (see Paramount), this is good news. Otherwise, I'd prefer they left off Dolby Vision.

[Mierzwiak]

Originally Posted by Larry_O

Branding + FOMO is a powerful, powerful fuel in the home theater business. It makes a lot of things go.

I have a "problem" with proper color gradation around highlights in HDR10 since 2018 and it's nowhere to be seen in the same scenes in Dolby Vision. Branding + FOMO? Give me a break.

[Larry_O]

Branding + FOMO is indeed a huge thing in home theater. A large number of people who own this stuff cannot tell if they're watching plain HDR10 or DV. You might be in the minority that can, (break given!) but that doesn't change how much branding + FOMO is what makes a ton of this niche industry go. IMAX knows. Dolby knows. Every UHD online seller that scares the living daylights out of someone into another pre-sale of a disc that is in no danger whatsoever of actually selling out? they know too.

I'm not against DV, and honestly I think it's a good thing that the option is being added, especially if care is being taken! But I also don't think they're going to go back and re-do previously released titles just to add that DV layer, either, which is I think the primary line of speculation in the thread?

I don't see it happening. DV is a big brand & folks clearly have some FOMO around it, but I don't there's enough money there to justify trying that.

[Mierzwiak]

Originally Posted by Larry_O

A large number of people who own this stuff cannot tell if they're watching plain HDR10 or DV. You might be in the minority that can, (break given!) but that doesn't change how much branding + FOMO is what makes a ton of this niche industry go.

Overall I agree, but what I was trying to say with my example is that it can be more nuanced and depend on the specific TV model. The issue I see in HDR10 on my B8 is probably gone on the latest models, but we're all having so different TVs (and projectors) that it's really more than just a zero / one situation.

What people see (or not) is another story and just like with encodes, one thing might be better that the other no matter if one can tell the difference or not.

[Ruined]

Originally Posted by Larry_O

Branding + FOMO is indeed a huge thing in home theater. A large number of people who own this stuff cannot tell if they're watching plain HDR10 or DV. You might be in the minority that can, (break given!) but that doesn't change how much branding + FOMO is what makes a ton of this niche industry go. IMAX knows. Dolby knows. Every UHD online seller that scares the living daylights out of someone into another pre-sale of a disc that is in no danger whatsoever of actually selling out? they know too.

Originally Posted by Mierzwiak

I have a "problem" with proper color gradation around highlights in HDR10 since 2018 and it's nowhere to be seen in the same scenes in Dolby Vision. Branding + FOMO? Give me a break.

I agree Dolby Vision is primarily a branding/marketing thing, rather than a significant improvement for the end user. Dolby Vision cannot be used properly on projectors and the best-selling TV brand, and as a result of having two layers it results in having twice as much QC and greatly increased opportunity for glitches or poor quality if both layers aren't QC'd and lovingly encoded.

For all of that, you get improvements that are essentially not visible in motion on a modern high quality TV. Not worth it from a technical perspective, the studio is better off focusing on a single universally compatible HDR10 layer and put all the work and QC into that single layer.

But from a marketing perspective only, Dolby Vision is probably worth it as a checkbox selling point.

[Torgon]

Originally Posted by Larry_O

Branding + FOMO is indeed a huge thing in home theater. A large number of people who own this stuff cannot tell if they're watching plain HDR10 or DV. You might be in the minority that can, (break given!) but that doesn't change how much branding + FOMO is what makes a ton of this niche industry go. IMAX knows. Dolby knows. Every UHD online seller that scares the living daylights out of someone into another pre-sale of a disc that is in no danger whatsoever of actually selling out? they know too.

I'm not against DV, and honestly I think it's a good thing that the option is being added, especially if care is being taken! But I also don't think they're going to go back and re-do previously released titles just to add that DV layer, either, which is I think the primary line of speculation in the thread?

I don't see it happening. DV is a big brand & folks clearly have some FOMO around it, but I don't there's enough money there to justify trying that.

Not attacking you or anything, but couldn’t the same argument be used for the audio side as well? You have Dolby and DTS. Which is better? Which one adds more value and which is all about making money. Without these you are down to mono and 4K SDR

[Show spoiler](yes, that’s a little facetious , lol)

. They also use similar tactics in video game cards.

[Larry_O]

It could, yeah. And honestly whichever audio format has emerged dominant per format has tended to be the one that has better brand awareness, and thus inspires more FOMO in the consumer who is more worried that they'll end up with a worse audio experience if they have to use the other guy's encoding. Could people tell which multichannel audio format was which just by listening? Probably not! (especially when you take into account the hardware that is decoding the audio, too, or the fact a lot of folks are listening on soundbars, or headphones, etc etc)

[Bugg]

Originally Posted by Jumpman

Can you explain what “HDR in a SDR container” means in plain terms and how wide spread is that?

I'm guessing it's a typo and he meant SDR in an HDR container?

[Vriess]

This is good news to me, especially in darker films I find the Dolby Vision version tends to be more balanced and filmic on my tv. HDR10 can have a starker gradation between bright and dark parts of a scene sometimes I'm not sure how to explain it. My tv is relatively new as well

[PonyoBellanote]

I am Dolby Vision shill, but not a blind one. Personally glad it's happening, but it's a bit too late. Too many great releases that have missed it. At least it's better than nothing.

I'd prefer if they started to do like Paramount and release a lot of the 4K back catalogue that some countries (i.e Spain) have been missing. That'd be something.

[Geoff D]

I've come to love Dobly but not just for the published benefits (which don't make as much of a difference as people think as it all depends on the content, which Dobly even state in their own paperwork) and practised misinformation re: HDR10, it's the ability of the FEL system to make a bad encode meh and a meh encode good that keeps me coming back. If certain authoring houses could encode their stuff in any way competently then the FEL would have far less usage and importance to me, but as it is it's saved far too many shitty Paramount encodes to just give it up.

[Ernest Rister]

Originally Posted by Dsneybuf

Disney also missed Sleeping Beauty's 65th anniversary and The Muppet Movie's 45th anniversary.

And Ichabod and Mr. Toad's 75th.

[KubrickKurasawa]

[Ben_UK]

If it’s Sony handling it then I can’t imagine why the hdr10 layer and or dv being messed up would be an issue. Their output thus far has been at least competent or better…?

[Gizz]

Originally Posted by Dsneybuf

Disney also missed Sleeping Beauty's 65th anniversary and The Muppet Movie's 45th anniversary.

Shame that all they care about is getting Marvel and Star Wars TV shows out. I am happy for the fans but I can not get my head around the thinking at Disney at the moment missing out on there classic films I just don't understand Disney way of thinking there is more then just Marvel and Star Wars fans out there Disney.

[lgans316]

Originally Posted by Mierzwiak

Overall I agree, but what I was trying to say with my example is that it can be more nuanced and depend on the specific TV model. The issue I see in HDR10 on my B8 is probably gone on the latest models, but we're all having so different TVs (and projectors) that it's really more than just a zero / one situation.

What people see (or not) is another story and just like with encodes, one thing might be better that the other no matter if one can tell the difference or not.

You need not believe what I am about say.

4K Streaming on my Sony ZD9 HDR10 (Internal app) and Dolby Vision (Internal app), DV looks better 70% of the times. Why? I don't know.

Same applies to my A80J WOLED (irrespective of the source - internal app or HDMI) although the TV can only do half of what the ZD9 can do when it comes to HDR peak brightness and somehow ends up looking better and brighter on low to mid APL scenes (including daytime scenes) and duly outperforms the ZD9 !!! Where it falters is near blacks.

[steve_dave]

Originally Posted by gizz

shame that all they care about is getting marvel and star wars tv shows out. I am happy for the fans but i can not get my head around the thinking at disney at the moment missing out on there classic films i just don't understand disney way of thinking there is more then just marvel and star wars fans out there disney.

2025.

[rexcrk]

This is good news for future releases, but it’s annoying that they’re doing this after SO much of their catalog has been released. It will also be annoying if they reissue movies with that upgrade. I’d maybe get a select few, but with the Disney Movie Club gone, I’m not spending thousands just to rebuy movies for a sight uptick in picture.

[thejoeman2]

Originally Posted by rexcrk

This is good news for future releases, but it’s annoying that they’re doing this after SO much of their catalog has been released. It will also be annoying if they reissue movies with that upgrade. I’d maybe get a select few, but with the Disney Movie Club gone, I’m not spending thousands just to rebuy movies for a sight uptick in picture.

That did not stop Sony before.

Incoming Avengers Endgame Steelbook with Dolby Vision, IMAX Enhanced and 100GB disc.

[Ruined]

Originally Posted by Geoff D

I've come to love Dobly but not just for the published benefits (which don't make as much of a difference as people think as it all depends on the content, which Dobly even state in their own paperwork) and practised misinformation re: HDR10, it's the ability of the FEL system to make a bad encode meh and a meh encode good that keeps me coming back. If certain authoring houses could encode their stuff in any way competently then the FEL would have far less usage and importance to me, but as it is it's saved far too many shitty Paramount encodes to just give it up.

But, this is a poor approach, because DV is not universally compatible amongst displays unlike HDR10, and thus it encourages lazy HDR10 encodes that will look subpar on the most elite of home theater setups.

DV should not provide cover for a shite HDR10 encode. If the studio encodes HDR10 shite, let the release be skewered rather than saved by a DV layer that a $50,000 projector and $100,000 MicroLED display can't accurately render.