Blue Ray is doing a poor marketing job...

[Rowe223]

I've just come back from a visit to HMV (a Canadian music/movie store), Best Buy and Future Shop (a Canadian version of Best Buy) where is seemed reasonably obvious to me that HD was outselling Blue Ray. Let's put aside for a moment that this might be explained by the fact there have been more XBox 360's sold at this point than PS3s (which, unless you're a technophile and have already purchased an HD or Blue Ray player is going to determine which one you buy) and take a look at the movie cases.

The average consumer has absolutely no idea what a blue ray or HD is - therefore when looking for something to play high definition movies they're simply going to go for the box that:
A) Has "HD" printed directly on it, and
B) Has "DVD" printed on it which is familiar - people stick with what they know.

As ugly as it would be, every blue ray case should have "Plays in High Definition!" and "The Next Thing in Movie Viewing!" in big letters across the front. Otherwise you're going to see the Blue Ray go the way of the dodo in the next few years...