Interior Paint

[Beta Man]

O.K. I understand high-traffic areas differ from other areas etc.... and some paints have different strengths and weaknesses, but aside from "Consumer Reports" does anyone recommend a place where I can compare (somewhat accurately) the different paints available on the market?

It looks like we're getting our new house, and repainting is on our "To-Do" list, (interior) and although we're firm believers in buying the higher-quality (more expensive) paints, because they do look better, for much longer, and usually can be applied easier.... but anyways... I digress... I don't want to be trapped into clever marketing, and just buy "the expensive stuff"

Anyone recommend a good site for quality comparison, or is Consumer Reports the way to go?