Two very interesting new studies on BD by research firms

[Grubert]

Both of these were presented at Media-Tech

Screen Digest





Blu-ray to account for one in three sales by 2011 (W. Europe & USA)
Blu-ray movie sales in Europe in 2008 to be only 2% of DVD sales
Blu-ray adoption limited by HDTV adoption (but this is increasing swiftly - will go in Europe from 17% in 2007 to 74% in 2012)
Penetration of BD standalones in HDTV-equipped households to hit 34% in Europe and 51% in US by 2012

BD movies sold to consumers in 2007:
US 5,192,000
UK 819,000
France 285,000
Germany 300,000
Italy 157,000
Spain 120,000

Understanding and Solutions


(Western Europe market)

Key points:
- In Europe, percentage of displays 37" or more will rise from 13% in 2006 to 40% in 2011.
- There is a "content gap" in Europe: lots of households will have HD-ready displays but no HD broadcast.
- In Western Europe digital download sales will increase, but nowhere as much as BD movie sales