Sony Most Powerful/Trusted Brand.

[ps3andlovinit]

http://biz.gamedaily.com/industry/news/?id=15970

Good news for PS3 and Blu-ray.

Looks like consumers know the real score.

The AlixPartners Brand Power IndexSM draws a clear distinction between mere popularity, which a brand can achieve temporarily through discounting, etc., and true brand power, which the index measures via a sophisticated consumer trust-versus-distrust formula. Of the publicly held CG companies that clearly exceeded consumer expectations..

1. Sony (NYSE-SNE)
2. Johnson & Johnson (NYSE-JNJ)
3. Kraft (NYSE-KFT)
4. Procter & Gamble (NYSE-PG)
5. Campbell’s (NYSE-CPB)
6. Toyota (NYSE-TM)
7. Tylenol
8. Dell (NasdaqGS-DELL)
9. General Mills (NYSE-GIS)
10. Hewlett-Packard (NYSE-HPQ)

"In addition, the research finds that consumers largely do not listen to manufacturers’ claims about their brands. “Only 6 percent of consumers say they utilize manufacturers to get information about products,” noted Crawford. “The research clearly highlights the credibility gap many CG companies have"