Itunes VS UltraViolet

[wozman]

I have a vast BD collection, and in turn it carries some Digital Copies which includes an iTunes library from the earlier releases......Recently noticing that UltraViolet is sticking its ugly head into the equation and was wondering, are they taking over the department of Digital Media from this day forward?

For example I own all 3 Hangover movies, the first 2 are in iTunes format and in my itunes library, the 3rd one is in UltraViolet and puts a dent into my iTunes format.

Is there anyway of getting a redemption "Code" for all my UltraViolet movies going forward to flip them to iTunes or is UltraViolet taking over in this department and it is what it is.....

Is my only option to rip the media myself and convert it to mp4 or m4v files and install it in my iTunes library myself?

Can anyone shed some light on this, greatly appreciated.