Why are some people (including wealthy) so cheap when it comes to electronics?

[me_inside]

I used to be a manager at a Target (in a wealthy area) and let me tell you that we would get Drs and lawyers that would get OFFENDED if you tried to sell them a TV that was more than 200 bucks. I remember when DVD players were about 300 bucks for a single disk player (2000-2002) and they would call people who pay these prices "idiots". These same people would make the claim that DVD and VHS look the same (same wealthy people, mind you). Don't get me started on the comments made about the people who paid 600 bucks for the PS3. Working in retail I'm always amazed at the number of wealthy people who dislike spending money on electronics. Yet, you got some J. six packs that snap up every 0% offer and buy a good chunk of the store. Maybe wealthy people prefer different things? Maybe some of these people who ***** about gadgets go and buy a 30k car every 18 months or so? What are your opinions?