Aren't Universal and Paramount Doing Fine?

[atomik kinder]

Originally Posted by swivel

Wrong. As long as hardware sales stay 80:20 as well, they could keep the same market share as everyone else. And hardware sales are actually higher than that (ignoring the PS3, which I agree, is silly).

Nope. At the end of last year, they Toshiba/ HD DVD held about 50% of the market or stand alone players. and they were only achieving about 35% of sales of Media. If they drop to 20% sales of stand alones their market share will drop drastically. And why would Universal and Paramount want to keep producing media for a player that only has 20% market share opposed to 80%?

[Anthony P]

Wrong. As long as hardware sales stay 80:20 as well, they could keep the same market share as everyone else. And hardware sales are actually higher than that (ignoring the PS3, which I agree, is silly).

not at all (and then you complain that people think you are a troll or just completely bad at math)

the stand alone HW now is roughly 50-50 @ 50-50 BD is selling 80-20. If BD is now selling 80:20 SA and the SI moves towards 80:20 SI it is totally insane to assume that disk sales will remain at 80:20

If you are not a troll why are you still continuing with these insane assumptions that Paramount and Universal can’t do much better by going Blu. We already showed mathematically that right now they are not selling to their full potential (even if one assumes they are the full 20%), that it does not make any sense to assume that the market share for HD DVD won’t keep dropping. But still you continue.

[Blu-Ray Buckeye]

Originally Posted by swivel

Wrong. As long as hardware sales stay 80:20 as well, they could keep the same market share as everyone else. And hardware sales are actually higher than that (ignoring the PS3, which I agree, is silly).

If you agree it's silly then why bother mentioning that "hardware sales are actually higher than that"? So when you're not "being silly" you agree that hardware sales are not actually better than that, I guess.

Listen, here's some real logic, not your quasi-logic.

HD DVD was getting beat every week last year when they were either even or perhaps had a slight advantage in terms of standalones sales. Let's call it 50/50 for the sake of argument. With a 50/50 split on SALs they were losing s/w 65/35... weird. Now with a proposed 80/20 split on SAL's they'll suddenly be able to sell on par with that ratio? Why? The studio support situation has gotten much worse.

Bottom line, if h/w sales, excluding PS3, stabilize at 80/20 then the s/w ratio will drive above 90/10 blu. And no, that would not be "doing OK" or "successful" for HD DVD or Universal or Paramount.

[PeteS]

Originally Posted by Blu-Ray Buckeye

Bottom line, if h/w sales, excluding PS3, stabilize at 80/20 then the s/w ratio will drive above 90/10 blu. And no, that would not be "doing OK" or "successful" for HD DVD or Universal or Paramount.

Right, because every day of disproportionate HW sales creates a bigger lead in established base for Blu-ray.

So then what is Toshiba shooting for? Do they still dream of winning? or do they expect to be able to carve out a small but significant enough slice just to survive?