With Help From 'Star Wars,' Kodak CEO Says Its Film Business Will Return to Profitability
The force is with Kodak, the last remaining motion picture film manufacturer.
J.J. Abrams' Star Wars: The Force Awakens, which premiered Monday evening in Hollywood, was shot on film by cinematographer Dan Mindel. Also shot on film are a string of additional Oscar contenders including The Hateful Eight from Quentin Tarantino — which will also be offered as a 70mm film Roadshow — as well as Sam Mendes’ Spectre, Todd Haynes' Carol, David O. Russell’s Joy and Steven Spielberg’s Bridge of Spies.
Looking ahead, Kodak CEO Jeff Clarke said, "It is our understanding that director Rian Johnson and cinematographer Steve Yedlin are planning to shoot Star Wars: Episode VIII on Kodak film. They are in preproduction and we are working with them to bring their vision to the screen the way they intend it.”
Clarke estimated that, in total, 90 studio and indie movies (in addition to television work) were shot on film this past year. And while that's a far cry from catching up to digital cinematography, Kodak is bullish on keeping film alive as another option for filmmakers. According to the chief executive, thanks to its film push and restructuring efforts, Kodak went from losing $100 million annually on its film business to "breaking even the last three quarters," and he expects it to be profitable in 2016.
Speaking with The Hollywood Reporter as The Force Awakens premiered, he called Abrams “an extraordinary supporter of film. His advocacy was a key part of Kodak's decision to keep making film when we were down 96 percent.”