IMAX Enhanced

[FilmFreakosaurus]

Originally Posted by PeterTHX

DTS-HD HR (High Resolution) is lossy, it was their version of DD+ to allow greater than 5.1 channels and bitrates higher than 1536kbps - and DTS:X data could be added. Unlike DD+ it was never meant for streaming or lower bitrates. Hence the new profile 2.0.

New hardware to decode it though? That's going to be a huge dealbreaker. It'll take years and years to get in enough households.

They are hoping for those consumers who won't look under the hood at the product they are actually getting. There is nothing "enhanced" about IMAX Enhanced. It's just selling to the "modified to fit your TV" crowd.

[sapiendut]

Yup. People think it’s more “immersive” although scientifically, physiologically, wider AR is the one that’s more immersive.

[PeterTHX]

Originally Posted by sapiendut

You’re not reading my post properly (ie in the context of this discussion). Please show me where they have had DTS:X lossy that can work with streaming bandwith limitations. I absolutely hate it when people deliberately taking word out of context simply just to prove themselves that they are “right”.

What you’re posting is 100% identical to my post. SMH.

Originally Posted by sapiendut

That is correct. They never had lossy DTSX (thus the name profile 2.0). At least they don’t have the lossy version that can easily be streamed as effectively (read: small enough bandwith) as DD+ Atmos. Also the DTSX IE lossy stream is locked to 5.1.4. So it’s not object based at all but channel based.

Still seems you were suggesting two different things.

[BLMN]

Originally Posted by sapiendut

Nothing new there. I got so many hate comments on the topic on my channel for saying that most current equipments are not compatible. Most don’t even have a proper arguments (they’re countering my video with IMAX Enhanced video as opposed to audio), a handful of the comments were telling me that I should just off myself. Real mature. Hehehe

What is your channel, bud ?

[sapiendut]

David Susilo Unscripted, but all attacks, especially the ones telling me to off myself have been deleted. I have no time to deal with such negativity in my life.

[sapiendut]

Originally Posted by PeterTHX

Still seems you were suggesting two different things.

Grammatically what I wrote is accurate, if I simplify it will say:

While lossy DTSX have been aroundin one form or another, the profile 2 lossy DTSX at an extremely low bitrate have never been done, thus the need of the extra hardware.

[Pieter V]

Xperi, IMAX and Sony Pictures Entertainment Deepen Collaboration to Bring IMAX® Enhanced Content with DTS:X Audio to Hisense and Toshiba Televisions in Europe

Sony Pictures Entertainment Broadens Support of IMAX Enhanced with Addition of Hundreds of Titles

BERLIN--(BUSINESS WIRE)--DTS, Inc., a wholly-owned subsidiary of entertainment technology company Xperi Inc., and IMAX today announced that Sony Pictures Entertainment (SPE) plans to expand their catalog of IMAX Enhanced content encoded in DTS:X immersive sound, adding hundreds of titles to their existing catalog of Sony Pictures films available in the format during their respective home entertainment windows. Select content from this catalog, which has been localized across multiple languages in full DTS:X immersive audio, is expected to be initially available via advertising supported video on demand (AVOD) on certain television models from Hisense and Toshiba TV in the United Kingdom and Germany beginning in early 2026.

IMAX Enhanced is a home entertainment ecosystem offering content and certified devices designed to bring cinematic experiences to consumers everywhere, combining a digitally remastered IMAX picture and immersive sound encoded in DTS:X. IMAX Enhanced is the only way to experience IMAX’s signature picture and sound outside of movie theatres.

“Sony Pictures Entertainment, DTS, and IMAX have a deep and established relationship focused on bringing truly cinematic experiences to connected televisions,” said Bill Neighbors, Chief Content Officer at Xperi. “The significant expansion of IMAX Enhanced titles from Sony Pictures is expected to make it even easier for consumers to enjoy the premium experience they know and love from theatres in the comfort of their own living rooms.”

“Consistent with SPE’s ongoing commitment to providing the highest-quality experience, the premium visual quality of IMAX Enhanced combined with the powerful, immersive sound delivered by DTS:X enables our titles to be enjoyed on consumer electronics devices the way they were meant to be,” said Pete Wood, SVP, New Media Distribution, SPE. “This continued momentum for IMAX Enhanced allows consumer electronics manufacturers to set themselves apart by guaranteeing the highest visual and audio quality possible.”

“By increasing their support for the IMAX Enhanced program, Sony Pictures Entertainment underscores their commitment to providing the best possible entertainment experience to consumers, regardless of platform,” said Giovanni Dolci, Chief Commercial Officer, IMAX. “This continued momentum for IMAX Enhanced allows consumer electronics manufacturers to set themselves apart by guaranteeing the highest visual and audio quality possible.”

To learn more and experience the power of IMAX Enhanced in person, visit Xperi in Hall 22, Booth 107 at the IFA tradeshow in Berlin from September 5-9.

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[wesslan]

Seems Sony Picture Core service on their premium tvs have less and less new IMAX enhanced movies. Hope this news will change that.

[Hombre1]

Sony Picture Core is after 2 year a buy or rental service and a bit expensieve with limited choice....

[wesslan]

Originally Posted by Hombre1

Sony Picture Core is after 2 year a buy or rental service and a bit expensieve with limited choice....

It's limited for sure (all sony companys) but the biggest library of movies by a long shot if you like/want imax. I counted 199 titels here in europe.