Blu-ray: world’s largest ever high-definition showcases IFA, Berlin 2007

[Tekman]

Blu-ray looking forward to IFA, Berlin 2007
This week see the start of the IFA exhibition in Berlin and the Blu-ray Association will be tagging one of the world’s largest ever high-definition showcases – we’ll be traveling to the show to find out more.

The Blu-ray camp believe this will be a milestone event in the establishment of Blu-ray as the high-definition replacement for DVD.

“These major trade shows provide us with the opportunity to demonstrate the significant advances that are being made in the BD format – in the breadth of hardware and software product that is available and also the continuing evolution of the format, especially in terms of BD-based interactivity,” said frank Simmons, chairman of the BDA European Promotions Committee.





The BDA is supporting and organising a series of Java Powered Blu-ray Disc Developer Forums, in association with Sun Microsystems. There’s already been a number of announcements from studios like Fox and Disney of Blu-ray releases that will feature the latest BD interactive features so these events are designed to provide developers the opportunity to learn more about the technology.

The BDA has also announced that IFA will represent its largest ever and most advanced exhibit of Blu-ray technology and products, spanning consumer hardware, IT systems and software.

Last year, many of Hollywood’s studio heads visited Berlin and shared the platform to answer questions. This year, the BDA will stage a similar press conference where leaders of hardware and software companies will discuss the format.

http://www.hdtvuk.tv/2007/08/bluray_looking.html

[DavePS3]

Wish I could be at IFA this year to see all the new Loewe product!

[dobyblue]

Awesome news - looking forward to the coverage.

[Maximus]

Hmm, if only I could afford the plane ticket to Berlin.

Unfortunately I don't have the £175 to give British Airways .

[FFObsessed]

Hopefully some big announcements!

[marzetta7]

Originally Posted by FFObsessed

Hopefully some big announcements!

WB has gone Blu-ray exclusive!

Mmm, okay, wishful thinking, but that would certainly be huge...and funny as hell as I could see many a HD DVD supporter drop dead of a heart attack simply from this announcement alone. Heck even Universal for that matter.

[iceman]

Blu-ray.com will be at this years IFA as well

[BigB88]

Originally Posted by marzetta7

WB has gone Blu-ray exclusive!

Mmm, okay, wishful thinking, but that would certainly be huge...and funny as hell as I could see many a HD DVD supporter drop dead of a heart attack simply from this announcement alone. Heck even Universal for that matter.

After the Para***** fiasco, I don't think there will be any more major studios going exclusive. I could foresee Universal going neutral though, they need to recover the lost millions from their failed HD-DVD agreement and try to open up the Speilberg library, which if they go neutral they will obviously do. I think any big BDA announcement will most likely be with regards to player prices. I wish they would lower the PS3 prices, its a great piece of hardware and I think it could sell big at a lower price point. Sony is most likely already taking a bath on PS3 pricing, so what's another $100 - $150 per unit going to hurt them at this point.