Come join this active discussion on the adoption of 4K

[Robert Zohn]

I was selected to be on the CES panel discussion on the adoption of 4K. Here's a good article in CEPro about the CES 4K breakfast event.

Chime in, tweet, like and share this article.

-Robert

[pentatonic]

Nice read, tx Robert.

On the topic of UHD, there seems to be many here, possibly most, who say they are not interested, for all the usual reasons mentioned elsewhere. How is the reaction of your clientele towards UHD in general?

[AccordTR]

Love my Sammy, just need more content and I'll be set.

[JediFonger]

1. i'd rather see higher color depth encodes, even at 1080p. That'll do wonders for films.
2. i dont get why standards dont go all the way. whats the point of them if they continually get completely tossed with every upgrade? we should have had a BDA international standardization of 16k maybe 24k 16bit color variable fps from 1 to 10,000 maybe more 3-D, open ended audio codec similar to dolby atmos or dts mda in 1995!!! that way you allow for everything else to catchup! imagine encoding a film in 16k highest color depth atmos esque audio mix on. disc then as new techniques arrive to decode them create connectors to do so

[Robert Zohn]

Originally Posted by pentatonic

I know I will let things get moving and have a local dealer that is somewhat like you, knows his stuff and obviously calibrates their sets to optimal conditions for the room. I am more than curious. Any 4K PJs?

As an industry "insider", how fast do you think 4K will become the norm for mid to high end sets?

Sony has their second gen projector line out, the VPL-VM600ES for $15k and the VPL-1100ES for $27k. These are list prices and the performance with 1080 and 2160p from Sony's server are exceptional.

MY estimate on when Ultra HD will integrated on mid to high-end displays is Q2 2015. The key is content availability.

-Robert

Originally Posted by JediFonger

1. i'd rather see higher color depth encodes, even at 1080p. That'll do wonders for films.
2. i dont get why standards dont go all the way. whats the point of them if they continually get completely tossed with every upgrade? we should have had a BDA international standardization of 16k maybe 24k 16bit color variable fps from 1 to 10,000 maybe more 3-D, open ended audio codec similar to dolby atmos or dts mda in 1995!!! that way you allow for everything else to catchup! imagine encoding a film in 16k highest color depth atmos esque audio mix on. disc then as new techniques arrive to decode them create connectors to do so

I agree 100%, but I doubt it will happen with HD, but many picture quality upgrades are already in the UHD standards, like rec. 2020, frame rates up to 120fps, 10bit to 12bit encoding and likely High Dynamic range will be added to the rec 2020 Ultra HD standard.

-Robert

[Nocturnaloner]

Originally Posted by Robert Zohn

The key is content availability.

Bolded for emphasis. Look, if the Star Wars Original Unaltered Trilogy hits 4K as an exclusive, I start looking for a new TV. Otherwise? I will glance at the 4K displays in the store and smile as they play yet another IMAX travelogue, then happily go home and watch some movies in 1080p. End of story.

[bhampton]

I suggest

a) Easier access to native content

or

b) Demos that highlight the benefits of up converting a 1080p signal to 4K.


I was excited to see UHD when it arrived at my local BB. There was a nice beach scene that show-ed pretty well the higher resolution.

So excited I was that next time my family was in the store I said lets go look at the 4K set.

We get over there and there's a horrible music video playing that looks to be about 70% nothing but black screen... WTH?

I know no one in this house will be pestering me to go pick up a 4K set.

-Brian

[steve1971]

Originally Posted by Nocturnaloner

Bolded for emphasis. Look, if the Star Wars Original Unaltered Trilogy hits 4K as an exclusive, I start looking for a new TV. Otherwise? I will glance at the 4K displays in the store and smile as they play yet another IMAX travelogue, then happily go home and watch some movies in 1080p. End of story.

+1