Object Based Broadcasting/Perceptive media

[Steedeel]

Originally Posted by Lee A Stewart

How could Quibi have possibly failed? It's a known fact that hundreds of millions of people watch movies on their smart phones. And they have the attention span of 3 year olds (10 minutes). This will be a 100 Billion company in just a few short years!

EPIC FAILURE!

Quibi is a silly comparison. That was a whole new venture for a very specific audience and age, this is building on a very established framework and is intended for the masses via broadcast, internet and a hybrid of both.

BBC, despite their struggles are our biggest broadcaster. If they were to have success with this, others would follow and that includes the U.S.

It’s not just BBC though. Sky are pretty huge as are B.T. Sky are owned by an American company (Comcast).

[Steedeel]

Originally Posted by Lee A Stewart

As I previously said, only the UK has shown any interest in OBB and you tell me . . . how's it doing?

Oh . . . BTW . . . how's the BBC doing nowadays?



The game of WHAT IF

Yeah, a game we all play in this forum.

As for how is it doing? It’s progressing very well. As research is ongoing and a few proof of concepts have been demoed.

[Anthony P]

read through the tread so I will add my 2 cents

1) I know I am repeating myself (but now it has its own thread) and I know that you are thinking of a slightly different spin (will get to that later) but back in 1989 Videotron ,the local cable company, tried something like that they called videoway.
here is an article on the service https://archive.macleans.ca/article/...haping-reality

When my friend got it at home he was all excited, and the next hockey game that had it we had to watch at his place. for a couple of minutes we changed cameras like crazy just because we could but it got borring fast and we wanted to watch the game, then we picked a camera and mostly stuck with it and changed when needed, but it was a pain to keep up (hockey is a fast pace game) before the period was over (a period in hockey is 20 minutes of play) we just changed it back to the standard feed and I don't think we ever used any of the the videoway functions.

2) you are talking about product placement of some sort but the issues are the same as ITV (interactive TV)

a) No one will run out and buy a new device to see Coke ads instead of Pepsi (or vice versa), or be Able to click on the dress to buy it on line from the TV. The ITV (or similar) has to exist so consumers say "won't it be cool if I can pick different camera angles in the hockey game" and buy the device that will offer the advertisement as well.

b) costs, Videotron had to pay the NHL so that they would let them do the experiment, they had to pay show/movie producers for the ITV content that they would need to create. Now here we are talking advertisement but will both Coke and Pepsi be willing to pay a lot more then normal product placement for targeting and splitting the viewer ship with their competitor? the show will need to film the scene multiple times with the different can on the table (or put in a green screen taht is then digitaly manipulated).

c) you talk about product placement and how it will change based on targeting, and you talk about shared experience. I can understand ITV (or not so interactive TV) like Clue where some people saw ending 1 and someone else saw ending 2.... and who did the murdering changes, but when you talk about movies you saw do you really go " the movie was so great there was a can of Coke on the table."

d) with internet and companies like Google targeted advertisement works, but unless there is an ultra low brightness camera connected the Tv and they see what I am doing while watching TV there can't be real targeting. They can't know if I am a Coke or Pepsi drinker (actually neither- soft drinks are only used for the occasional cocktail here)