Flixster now to be the only UK Ultraviolet provider, TalkTalk to drop Ultraviolet.

[Steedeel]

Originally Posted by Zu Nim

UV is not a profit center. It's a cost center. The studios and retailers both chip in to support UV. The hope is that by offering UV content that people will be more confident about digital purchasing, resulting in higher overall revenue for both than if they didn't offer UV as a feature.

Specifically, when a customer buys or redeems a movie at a retailer, they (roughly) pay 12.5 cents to DECE and the studio that distributed the film pays 12.5 cents as well.

Yeah, I’m sure a closing down will REALLY inspire the U.K. to invest.