Samsung 2018 3D Cinema Micro LED Wall

[EVERRET]

Samsung Introduces The 3D Cinema "Wall Professional" for Improved Commercial Content Delivery at ISE 2018

At ISE 2018, Samsung Electronics literally will take LED engagement to new heights with the introduction of ‘The Wall Professional’ – a modular, large-format indoor MicroLED display that can extend to hundreds of inches in size while delivering outstanding brightness, contrast and viewing angles.

http://www.koreaittimes.com/news/art...ml?idxno=79633
출처 : Korea IT Times(http://www.koreaittimes.com)


3D Cinema LED: A Star-Studded Sequel

ISE 2018 attendees will be the first to see the next evolution of Samsung’s pioneering cinema display technology with the debut of the world’s first 3D Cinema LED screen. This enhanced display maintains consistent brightness to deliver subtitle text, images and even minor visual details with unprecedented accuracy, even while viewers wear 3D glasses. Unlike standard 3D cinemas with more limited visual reach, the Samsung 3D Cinema LED screen delivers these quality-enhancing benefits throughout the entire theater, ensuring that all movie-goers enjoy the same immersive viewing experience.



This 3D film accommodation marks a significant advancement upon the initial Samsung Cinema LED screen model. First introduced in March 2017, Samsung’s High Dynamic Range (HDR) Cinema LED Screen surpasses the capabilities of legacy screen-and-projector operations to deliver superior visual quality, technical performance and reliability for theaters and their guests.

출처 : Korea IT Times(http://www.koreaittimes.com)

What a surprise (!) , Even though it's just a booth demo model , its nice to see 3D & Samsung together back in the news in 2018

[doctorD]

Some additional info regarding the technology:

World’s First! Introducing the Ultimate 3-Dimensional Experience, ‘3D Cinema LED’

Video: https://www.youtube.com/watch?v=YtxbKaFEPtM

A 3D version of the Cinema LED Screen has been unveiled to the world. Samsung Electronics formally debuted its latest product at ISE (Integrated Systems Europe) 2018, the largest commercial display exhibition in Europe, which began on February 6 in Amsterdam, Netherlands. This is the second time that Samsung showcased a ‘first of its kind’ screen after its first-ever Cinema LED that made its first appearance last March.

Samsung Cinema LED Screen has been acclaimed for overcoming the limitations of existing film projectors in theaters. Viewers have praised the screen for making them feel as if they are watching a 3D film, with its crystal-clear 4K (4,096 x 2,160) resolution picture quality, infinite ‘true black’ HDR, and non-distorted visual imagery.

In less than a year, Samsung turned the viewers’ ‘feeling’ of watching a 3D film into a reality. The true 3D technology was incorporated into the Cinema LED Screen, which gives the ultimate 3- dimensional experience by utilizing the brightness and quality of Cinema LED as it is. Samsung Newsroom met with Dongsoo Koo, from Samsung Visual Display Division’s Enterprise Product Planning Group, who participated in the whole process of bringing the 3D Cinema LED into the world.

“It is the movie ‘Avatar,’ the box office hit of 2009, that usually comes into people’s minds when thinking of 3D movies. However, 3D technology already existed in the 1890s. In fact, it was in 1832 when the physicist Charles Wheatstone first discovered the principle of 3D, which makes it a more than 180-year-old technology. During the 1950s, about 40 3D films were produced in Hollywood.”

Long History of 3D Films that Began from the ‘Binocular Disparity’

The principle of a 3D video is quite simple. There’s a gap between our two eyes, the 65mm disparity between the right and left eye. This ‘binocular disparity’ adds three-dimensional sense to the visual information that our eyes receive. The mechanism of a 3D video is essentially the same. 3D cameras are mounted with two different lenses. For the visual information taken with the two lenses of a 3D camera to be delivered to our two eyes, there should be two screens, too. But since only one screen can be installed, we need a technology to realize 3D video on that screen. Halving the scanline1 to deliver the video to our two eyes respectively can be one way or making the two videos intersect with each other at an extremely high speed can be another.



Catching Both Birds: Brightness and Resolution

Likewise, there are various ways of realizing 3D on a screen. However, the number one priority in 3D Cinema LED development was that no matter which method is adopted, the best level resolution of Cinema LED Screen should be maintained. This was what kept Samsung up at night.

“The existing 3D cinemas had to compromise between brightness and resolution. The screen is dark as if the viewers are wearing sunglasses in the theater. The brightness is already halved, and with the 3D glasses that audience must wear, it becomes a one-third level compared to other 2D films. The resolution is halved too. It is inevitable as the videos for the left and right eye are overlapped and reflected.”

The evident limitation for existing 3D theater clearly revealed the path for 3D Cinema LED. “The brighter the visual information is, the more our eyes receive the three-dimensional impression. Therefore, we had to develop a new product that delivers the same brightness of Cinema LED, which is 48 nits, even while wearing the 3D glasses. We also could not sacrifice the resolution. It’s clear that lower resolution equals a lower sense of reality.”

It was not an easy goal. But Samsung’s know-how on 3D TV and the knowledge of Cinema LED created the synergy for the company to overcome the limitation on brightness and resolution of the existing 3D movie theaters’. 3D Cinema LED’s full and precise color refuses comparison any premium movie theaters.



Less Dizziness in 3D Film Experience

3D technology makes movies to be more immersive, but it can also cause inconveniences such as dizziness and headaches. The 3D Cinema LED screen has significantly improved dizziness that specifically involves 3D.

There are two reasons for the dizziness. The dizziness from the content itself occurs due to the mismatch between the reality and what our brain recognizes. That is, our body is sitting still but our brain thinks the body is moving. In addition, when we stare at a certain screen for more than two hours in a dark room, it is natural to develop a headache.

However, Koo proudly told that 3D Cinema LED has no degrading of brightness and improves the display-related dizziness by eliminating many of the triggering factors except those coming from the content itself. Therefore, the viewers experience less dizziness. “The left video should be seen only by the left eye and the right video only by the right eye. But there are moments when our eyes receive overlapped imagery. This is called ‘crosstalk,’ and the repetition of crosswalk causes the dizziness and headache. Fortunately, our developers came up with an algorithm for 3D Cinema LED to completely get rid of any crosstalk from happening, therefore dealing with the dizziness and headache issues.”



Less Distortion, No Matter Where You Sit in the Theater

The 3D Cinema LED has the same viewing angle as the Cinema LED. The 3D Cinema LED provides the opportunity to enjoy the film with less distortion no matter where the viewer is seated, just like the Cinema LED did. “When watching in the conventional 3D theater, the image becomes darker or distorted as people go to the edge of the theater, but 3D Cinema LED has significantly improved the problem.”

For theaters to be a space that continuously delivers new experiences, the 3D Cinema LED is expected to play a bigger role. “People say ‘Seeing is Believing.’ One might not believe until seeing something, but once seeing it, there’s no denial. I think this applies to 3D Cinema LED, too. Before experiencing it, some might doubt whether there is an actual difference. But once they experience the new technology of ours, people will believe and understand that it is totally different. This year’s ISE will be the first moment of that unique experience,” said Koo, adding that soon people will be able to enjoy the ultimate 3-dimensional experience through 3D Cinema LED Screen.

[grazina31]

Am I the only one that’s hoping this new 3d led tecnology makes it way to the 2018 smasung tv models? They have yet to be anounced, do there is hope we”ll see a 4k 3d led comi g this year, and I assume this new algorithm that eliminates crosstalk will also work on tvs seeing as the 3d cinema led is basically a huge tv.

[Joe D.]

I thought 3D was dead? Instead it's coming back, and in this instance not as a feature but as another type of 3D television.

Granted, this one is not geared towards mainstream consumers but with some other name brands including 3D in one of their new lines, this is a sign the industry hadn't discarded the potential profit to be made reintroducing this "gimmick" to the market.

[newtbludger]

our developers came up with an algorithm for 3D Cinema LED to completely get rid of any crosstalk from happening, therefore dealing with the dizziness and headache issues

very interesting to see how this looks especially for some of the more seperated 3d images such as jaws 3 and the bubble.

[wildbill722]

Wow, Samsung has done it. They've taken LG's 2016 oled tv and put it in a movie theater. Ha.Ha.

Unfortunately it is not as good as LG's tvs, as it is just a LED(and hence why it is able to be larger), and I have watched more than 3 hours in one sitting of 3d on the lg oleds and never had a headache or got dizzy. I even watched the Great Gatsby last night with all lights on and while doing work on the computer, and the picture was as bright as hell on the vivid setting. Forgot I even had the glasses on!

It is just so funny to see Samsung take what looks like a passive led tv make it big and call it new. I am sure it can be seen at greater angles; my God it is 34 feet wide! They are the traitors who abandoned us in 2015, and wouldn't even give us passive 3d on a 4k tv. And now they want to act like they are inventing something new.

The one thing that does stand out in this article is the admission as to how dark projectors are in the real world. One third as bright for 3d as normal 2d films! Whew, that's bad!

[grazina31]

Originally Posted by wildbill722

Wow, Samsung has done it. They've taken LG's 2016 oled tv and put it in a movie theater. Ha.Ha.

Unfortunately it is not as good as LG's tvs, as it is just a LED(and hence why it is able to be larger), and I have watched more than 3 hours in one sitting of 3d on the lg oleds and never had a headache or got dizzy. I even watched the Great Gatsby last night with all lights on and while doing work on the computer, and the picture was as bright as hell on the vivid setting. Forgot I even had the glasses on!

It is just so funny to see Samsung take what looks like a passive led tv make it big and call it new. I am sure it can be seen at greater angles; my God it is 34 feet wide! They are the traitors who abandoned us in 2015, and wouldn't even give us passive 3d on a 4k tv. And now they want to act like they are inventing something new.

The one thing that does stand out in this article is the admission as to how dark projectors are in the real world. One third as bright for 3d as normal 2d films! Whew, that's bad!

Somebody correct me if my wrong but in this video you can clearly see some sort of frame skipping when the glasses are on.

https://www.youtube.com/watch?v=YtxbKaFEPtM

Are we sure this isn’t active 3D in this new cinema led?
Also in the last picture of the first post with the couple holding the glasses, they seem to be your regular samsung active glasses. I have a feeling this is a full on active 3D experience.
Also, new algorithm to avoid crosstalk smells like active 3D. Passive 3D works with a filter so there isn’t much you can so if one eye sees the other eyes’ picture.

[wildbill722]

We've already been down this road once with Samsung and their active shenanigans if that's what they're doing. Once was more than enough.

[revgen]

CinemaLED is MicroLED, which does display true blacks, just like OLED.

The problem with MicroLED is that they can't be made small enough to manufacture a consumer TV. The smallest they've done so far is a 146 inch version at CES.

[gemcgee64]

https://www.youtube.com/watch?v=ZWeZ3lHbLoM

[Oled3D>4kBD>2kBD]

AT least the screens are 3d. Looking forward and dreaming that this tech could one day be the affordable and practical way to have super large tvs in the home. Dream: ...buy 4 ~75" 4k 3d reasonably priced tv panels.. easy to move and carry into home.. then connect them all together in their final place for 150" ultra large 8k, 3d, bright HDR dream tv...

Even if not microled... if they mass produce a way to connect 4 separate panels together in a high quality fashion then this would solve a high quality practical solution to ultra large tvs in the home... and it would still be at least 4 times
The cost of one smaller panel so it shouldn't hurt the smaller tv market...

[Rickyrockard]

Getting there... https://www.whathifi.com/news/samsun...-in-early-2021

[Lee A Stewart]

Originally Posted by Rickyrockard

Getting there... https://www.whathifi.com/news/samsun...-in-early-2021

The cost is $156,000. Nothing in the writeup says 3D capable.

https://news.samsung.com/us/samsung-...uality-design/

[GRD43L]

Originally Posted by Lee A Stewart

The cost is $156,000. Nothing in the writeup says 3D capable.

https://news.samsung.com/us/samsung-...uality-design/

I also watched Korean news regarding this and there was no mention of 3D. The gist of the news I watched was the introduction of the new tech to stay ahead of China who has quickly caught up in technology and market share.