iTunes Holiday Sale 2021

[jdavhill]

Does anyone know when/if Apple is planning to hold its annual holiday sale? I remember the sales last year weren’t great (which was understandable given the pandemic) but I’m not entirely hopeful that they’ll be much better this year based on how bad Black Friday sales in general were.

But as far as when the sale happens, does anyone have any details?

[awp69]

Originally Posted by jdavhill

Does anyone know when/if Apple is planning to hold its annual holiday sale? I remember the sales last year weren’t great (which was understandable given the pandemic) but I’m not entirely hopeful that they’ll be much better this year based on how bad Black Friday sales in general were.

But as far as when the sale happens, does anyone have any details?

Last year’s big sale in the US started on Tuesday 12/22. Based on that, I’d expect this year’s to start 12/21.

[FilmMan85]

Originally Posted by jdavhill

Does anyone know when/if Apple is planning to hold its annual holiday sale? I remember the sales last year weren’t great (which was understandable given the pandemic) but I’m not entirely hopeful that they’ll be much better this year based on how bad Black Friday sales in general were.

But as far as when the sale happens, does anyone have any details?

I don’t remember a sale last year but would have thought the pandemic and lockdown would have had Apple & distributors do a big sale not the opposite.

I miss the 12 days of Christmas promotion that iTunes used to do.

[The Watcher 69]

Isn't their "sale" usually gift cards with hardware purchase? Or am I thinking of Black Friday?

[Cinematt]

Originally Posted by The Watcher 69

Isn't their "sale" usually gift cards with hardware purchase? Or am I thinking of Black Friday?

That's Black Friday, the iTunes Store sale is usually pretty good if you're after things like well know movie collections, and in years where they did run their 12 days of Christmas there were really good prices on some of those. Most of my wishlist these days is from smaller labels that never seem to go on sale, so I'm not holding my breath as the Christmas sale is usually pretty dominated by the big studios.

There has also been a sale in the past, I think in early January(?), where they put lots of brand new titles on sale for £2.99 (not sure of the US price) to encourage people to start digital collections. Don't know if that will come back as I'm sure more people than ever have already done that, but I remember getting burned picking up some relatively new things for £7/8 and then that came around soon after.

[FilmMan85]

Originally Posted by Cinematt

That's Black Friday, the iTunes Store sale is usually pretty good if you're after things like well know movie collections, and in years where they did run their 12 days of Christmas there were really good prices on some of those. Most of my wishlist these days is from smaller labels that never seem to go on sale, so I'm not holding my breath as the Christmas sale is usually pretty dominated by the big studios.

There has also been a sale in the past, I think in early January(?), where they put lots of brand new titles on sale for £2.99 (not sure of the US price) to encourage people to start digital collections. Don't know if that will come back as I'm sure more people than ever have already done that, but I remember getting burned picking up some relatively new things for £7/8 and then that came around soon after.

That same to encourage people to go digital was awesome. I remember being up late the night it started watching a movie and when I saw the prices I thought it must be that I was imagining it. Then I thought it is a glitch and if I hurry maybe Apple would allow me to keep what I got with charging me the balance.

It wasn’t an iTunes sale though - didn’t Google Play and Amazon drop to the same prices? The studios were in on it too. It was an alliance between them all to breath more live into digital sales.

[The Watcher 69]

Originally Posted by FilmMan85

when I saw the prices I thought it must be that I was imagining it

Speaking of "too good to be true" I was one of the lucky ones to pick up the entire Harry Potter collection for $14.99 during a pricing error!

[IndyMLVC]

Originally Posted by awp69

Last year’s big sale in the US started on Tuesday 12/22. Based on that, I’d expect this year’s to start 12/21.

Guess not.

[ColinD]

This is it, all the bundles and $4.99 movies etc

[IndyMLVC]

Originally Posted by ColinD

This is it, all the bundles and $4.99 movies etc

Is there one going on right now?