iTunes 4K HDR

[AnemicOak]

Apple TV 4K Press Release for anyone interested...

https://www.apple.com/newsroom/2017/...th-4k-and-hdr/

[Skwege]

I really did not expect the free upgrade to be announced. This is a very nice surprise.

[Jumpman]

Dolby Vision and HDR10

[Jimnelson]

I have almost 720 iTunes Digital HD films... this is jaw dropping news....

[DarrenL]

Originally Posted by Skwege

I really did not expect the free upgrade to be announced. This is a very nice surprise.

Yes it was. I was expecting there to be a fee to upgrade from HD to 4K (similar to what they did with iTunes Plus in the past).

[bru20]

Originally Posted by Skwege

I really did not expect the free upgrade to be announced. This is a very nice surprise.

Originally Posted by Jimnelson

I have almost 720 iTunes Digital HD films... this is jaw dropping news....

Not every title will have true 4K. Far from it I think. If they just upscale, quality may suffer.

edit: "Everything you’ve purchased from iTunes, along with your current rentals, shows up in your Apple TV app library. And if an HD title in your library is released in 4K HDR, it automatically updates for free."

So yes, upgrades only if a UHD title exists. Good for recent and future releases for sure. Older titles you'll have to hope they get a 4K release.

[Jumpman]

Originally Posted by Jimnelson

I have almost 720 iTunes Digital HD films... this is jaw dropping news....

Exactly my point. I have downloaded 323 but I have another 200 deleted and hidden in HD. I could potentially have over 550 UHD movies one day. Free. Of. Charge.

Stunning.

[havenyoung]

Now I know I made the right choice when redeeming all the Fox codes through iTunes!

[ludated]

interesting development:
https://www.wsj.com/articles/disney-...43389?mod=e2fb

[GuyIncognito]

This is devastating news for Vudu. They want to charge a full $30 price for UHD even if you already own HDX. Maybe they will be forced to follow suit. And to think, iTunes codes are usually at least half the cost of UV.

I wonder if this applies to future Disney movies as well.
edit: I guess the above post answers that

Originally Posted by bru20

Not every title will have true 4K. Far from it I think. If they just upscale, quality may suffer.

Does iTunes not give the option of which version to watch? If you own UHD you can choose to watch HD or SD if you want?

[bru20]

Originally Posted by Jumpman

Exactly my point. I have downloaded 323 but I have another 200 deleted and hidden in HD. I could potentially have over 550 UHD movies one day. Free. Of. Charge.

Stunning.

Doubt it. Read above. Its not like they are magically going to make movies in to 4K. There has to be a 4K release.

edit: Upscaling I guess for non 4K movies. I'm done until there is more info.

[squatting hen]

Originally Posted by ludated

interesting development:
https://www.wsj.com/articles/disney-...43389?mod=e2fb

With that being the case, I am sure Vudu and any other storefronts isn't far behind. Studios dictate the prices.

[Alan Gordon]

Originally Posted by bru20

Its not like they are magically going to make movies in to 4K. There has to be a 4K release.

FandangoNow has a hefty section of 4K titles from FOX and Universal that is not available elsewhere.
Amazon and ULTRA have a hefty section of 4K titles from Sony that isn't available elsewhere.
VUDU has a hefty section of titles from WB that isn't available elsewhere (plus, assorted titles from Paramount and Lionsgate that aren't available elsewhere)


Now, imagine a single storefront that could (potentially) have all the the titles available from FandangoNOW, Amazon/Ultra, and VUDU?

Plus, potentially others. There is a storefront (UltraFlix) that used to have a great deal of Paramount 4K titles that isn't currently available anywhere else.

[Jumpman]

Originally Posted by bru20

Doubt it. Read above. Its not like they are magically going to make movies in to 4K. There has to be a 4K release.

edit: Upscaling I guess for non 4K movies. I'm done until there is more info.

Oh, I know that all of my movies won't be given the UHD treatment. But, it's idea of it that's so exciting and the fact that Apple was able to pull this off.

[oddbox83]

Upgrading existing purchases is massive and is going to get them instant significant inroads and customer loyalty as a 4K HDR streaming service.

Very clever move IMHO.

[squatting hen]

Originally Posted by Jumpman

Oh, I know that all of my movies won't be given the UHD treatment. But, it's idea of it that's so exciting and the fact that Apple was able to pull this off.

Not really sure what they "pulled off" just yet. This could actually end up costing more to users. Supposedly (online sources) they were negotiating $20 UHD sales. If that is the minimum studios will take, and iTunes says HD gives UHD now, then didn't a lot of HD prices just increase? It all depends on what happens. It could be that $9.99 and $14.99 and any other price below $20 will no longer be available for HD titles. It appears they "pulled off" a UHD price reductions from studios, but they also could have "pulled off" a price increase on HD titles. We will have to see how this all shakes out. Maybe they only have two options to buy now, SD and UHD/HD... Regardless, it's interesting news.

[BlakkMajik3000]

As if I needed another reason to simultaneously be happy about my decision to switch to iTunes and kick myself for not investing in their system sooner.

Will try to preorder two of the new Apple TVs (one for family room and one for master bedroom), but will be satisfied if I get to preorder at least one for the family room.

What I do wonder is, what happens if Movies Anywhere becomes a real thing? Will Apple update all those imported HD movies to UHD (where applicable of course)?

[mikeinvegas7]

Glad to hear about the free upgrades. Thank you, Apple!!

I pay $2.99/mo for the extra icloud storage now. I wonder if we'll have to upgrade our plans due to the 4K files being larger in size?

[tobz]

Originally Posted by mikeinvegas7

Glad to hear about the free upgrades. Thank you, Apple!!

I pay $2.99/mo for the extra icloud storage now. I wonder if we'll have to upgrade our plans due to the 4K files being larger in size?

iTunes purchases don't count towards your iCloud storage quota.

Has there been a date for when 4k movies will be available for purchase? I can't find one but I'm assuming it will be the same day as the new Apple TV releases?

[mikeinvegas7]

Wait, really? I used to get messages that I couldn't purchase because I didn't have enough room which is why I started paying for the extra space in the first place.