New "High Definition Movies" endcap appears at the local Wal-Mart....

[Nick Graham]

I swung by Wal-Mart at lunch to see what pricing they had on Transformers, and was surprised to find a new endcap prominently displayed at the front of electronics for "High Definiton Movies". It had some HD DVDs (namely just the few day and date titles they have carried over the last few weeks- no catalog titles), but it had far more Blu-Rays, including multiple Sony catalog titles, such as Bram Stoker's Dracula and Halloween. The catalog titles were all labelled SPHE (including Halloween, which kinda confirms rumors that Sony helped Anchor Bay with authoring and distribution), so I'm wondering if SPHE signed a deal with Wal-Mart similar to the deal with Hastings to get Blu-Ray featured front and center for the holidays.

This was the Pittsburg, KS Wal-Mart, a town of around 15-20,000 tops, so I'm assuming these will start showing up at all Supercenters.