New Apple Tv Will Not Have 4K

[steve1971]

The 4K television market is a mess, and according to a report from BuzzFeed News, Apple won't be helping it get any better this year. BuzzFeed reports that Apple won't be bringing 4K streaming to the next generation of Apple TV, which so far is par for the course; the company just hasn't said anything about when 4K content might come to iTunes or the Apple TV. "4K is great, but it's still in its infancy," a source knowledgeable of Apple's plans told BuzzFeed.

Apple isn't alone in demurring at 4K, but it's not great news for people who are striking out in a ripe 4K TV market this year with the expectation that the content is coming. Of course, the company is plenty busy in the television market, and 4K probably just isn't a huge priority — Apple led the charge to bring the standalone HBO streaming service through the Apple TV, and its long-rumored internet television service could be announced by June. It's also likely Apple just doesn't want to deal with all that 4K data; earlier this week Recode reported that Apple is trying to convince TV networks to provide their own streams for the company's streaming television service.

Apple says that the 4K TV market is a mess. Gee I wonder why. Just thought some might be intertested in reading this.

[Auditor55]

Originally Posted by steve1971

The 4K television market is a mess, and according to a report from BuzzFeed News, Apple won't be helping it get any better this year. BuzzFeed reports that Apple won't be bringing 4K streaming to the next generation of Apple TV, which so far is par for the course; the company just hasn't said anything about when 4K content might come to iTunes or the Apple TV. "4K is great, but it's still in its infancy," a source knowledgeable of Apple's plans told BuzzFeed.

Apple isn't alone in demurring at 4K, but it's not great news for people who are striking out in a ripe 4K TV market this year with the expectation that the content is coming. Of course, the company is plenty busy in the television market, and 4K probably just isn't a huge priority — Apple led the charge to bring the standalone HBO streaming service through the Apple TV, and its long-rumored internet television service could be announced by June. It's also likely Apple just doesn't want to deal with all that 4K data; earlier this week Recode reported that Apple is trying to convince TV networks to provide their own streams for the company's streaming television service.

Apple says that the 4K TV market is a mess. Gee I wonder why. Just thought some might be intertested in reading this.

Can you blame them, streaming can hardly get 1080p right.

[spectre08]

the only source I've seen said that Apple passed on 4K this year because of problems with bandwidth for consumers.

It makes sense from that perspective. While many people may have 4K televisions and would be interested in a 4K iTunes capability, fewer have access to an internet connection that would support it.

If iTunes rolled out 4K now many people who adopt it would find that the service is slow or under performs, not because of any limitation with Apple but because of their own internet connection.

I can see apple not wanting to put themselves in that situation.

I don't know what you mean that the 4K market is "a mess," but it's obvious you're stretching for an excuse to bash early adopters.

Why don't you tell us more about how much better a $4000 OLED is than a $1000 4K tv, and how that proves 1080p is better.

[ZoetMB]

But it's also rumored that there's going to be an 8K iMac coming soon (they already have one with a 5K screen). So Apple is obviously very interested in higher resolution, but I think they're wary in terms of the next Apple TV because of the bandwidth considerations.

This isn't necessarily a bad thing. If 4K Blu-ray comes to market before most of the streaming companies can release 4K effectively, that could help the physical media market.

In another thread, people are talking about data caps. It's really the same thing. If the big ISPs start forcing data caps on people where streaming is going to start costing them money to watch a movie beyond the price of the movie, it's possible they'll trend back to physical media.

[mogwai_macabre]

Makes sense to me. Apple is rarely an early adopter for new tech, they wait until they feel they can get it right. I don't really see their motivation to adopt 4K yet. There's no content and selling content is kind of the point to Apple TV. I bet when they launch 4K they nail some killer exclusives.