2021 Sony X90J (50", 55", 65", 75" and 100") [Owners' & Discussion Thread]

[MechaGodzilla]

FIRST LOOK: Sony X90J BRAVIA XR TV - YouTube

X90J (50", 55", 65", 75" and 100"* models) 4K LED TV features:

• Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content
• Combined with the precision of a Full-Array LED panel, XR Triluminos Pro and XR Contrast Booster deliver supreme realism with deep blacks and intense brightness
• Latest XR Motion Clarity technology cross-analyses data to ensure action stays smooth, bright and clear with no blur
• XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures
• HDMI 2.1 feature compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and eARC
• Acoustic Multi-Audio and sound signal processing technology deliver sound that matches perfectly with what’s on-screen
• Ambient Optimization technology with a light sensor automatically adjusts picture and sound to viewers’ environment
• Minimalist design with flush surface maximises the screen and minimises the bezel so users stay focused on what’s important – the picture
• BRAVIA CORE™: In collaboration with Sony Pictures Entertainment (SPE), BRAVIA CORE™ is where entertainment meets technology and was developed to add value and showcase unique Sony experiences. Pre-loaded on all-new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream™ technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps.
• Quick access to an array of content and services with Google TV
• Easy connectivity to most devices, including Apple® AirPlay® 2 and HomeKit™
• Support for Dolby Vision® HDR and Dolby Atmos® immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound
• Works with Alexa and Google Assistant
• Hands-free voice search works alongside Google Assistant to provide a smarter viewing experience
• Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX® Enhanced™ delivers IMAX remastered picture and immersive audio by DTS
• Calman® Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings

Official site links: US | UK

*The 100" model will only be available in the US.

[spatafore]

Possible release date?

[Robert Zohn]

Launch dates will depend on the Sony dealer you buy from and the X90J screen size you are interested in.

Here's the dates by screen size where we'll be announcing the prices and Sony's first allocations, which thankfully Sony included our company.

- 50" X90J March 29
- 55" X90J March 22
- 65" X90J March 28
- 75" X90J April 19
- 85" X91J May 10
- 100" X92J TBT

[crackedknee]

Sony updated their site, 55" shows a price of $1499.99 and 65" shows a price of $1799.99

[Robert Zohn]

The Sony G-d's are very good to us. Just received Sony's 1st allocation of 2021 65" X90J 4K HDR TVs.

[Robert Zohn]

[MechaGodzilla]

Abt Electronics unboxing and overview videos:

Unboxing The New Sony X90J Series - XR65X90J - YouTube

Sony X90J Series LED Overview - XR65X90J - YouTube

[ctujackbauer]

The 2020 Sony X900H 65 inch went on sale more than a few times for $1,000. Unfortunately it seemed Sony just didn't push out a lot of 55 inch versions to Best Buy, or I just didn't like the prices (it did hit $900)

The 2021 Sony X90J 50 inch or 55 inch is my long awaited upgrade from a trusty Vizio 1080p

It has:
the bedroom TV size
an ATSC 3.0 tuner (important to me)
non-OLED (I watch the news and fear screen burn-in)
requisite Dolby Vision, HDMI 2.1, and VRR (I'm hoping the VRR speeds up my Smash Bros Ultimate lag on the Nintendo Switch, I doubt it though)
A sub $900 price tag on a sale at some point, maybe even less for the 50 inch version if Sony ships out enough.

[JEArgumedo]

Picked this one up, should be here in two weeks. Can't wait to take a look at it!

[MechaGodzilla]

Originally Posted by JEArgumedo

Picked this one up, should be here in two weeks. Can't wait to take a look at it!

What size?

[Water Panda]

Have there been any comparisons between this and last year's 950h?

I'm due for a TV upgrade and I'm torn between the x90j and the x950h.

[Robert Zohn]

Tough call, but I'd recommend the current X950H as it much brighter than the X90J and has more local dimming zones and Sony's X-wide viewing feature.

With that said, I do like Sony's new XR video processor for 2021 that the X90J has.

[ctujackbauer]

Best Buy already discounted the 50 inch X90J to $1,099

I'm getting excited. These are very exciting times. I know the smart thing to do is wait until October or November but I'm going to wait and see what the prices are in July'ish.

[Robert Zohn]

Good ^ catch!

Sony put the new 2021 X90J series 50", 55" and 65" on sale with a $200 discount so now the 50A90J is $1,099, 55A90J $1,299, 65A90J $1,599.

I love the X90J series this year and the promotional prices make these new Sony TVs an excellent price/performance choice.

I loaned one of our 65" X90J TVs to Brian of Whisper Status 74, here's three Youtube videos he produced on the X90J:

https://www.youtube.com/watch?v=LFiz...ature=youtu.be

https://www.youtube.com/watch?v=X8y0...ature=youtu.be

https://www.youtube.com/watch?v=kvJn...ature=youtu.be

[MechaGodzilla]

Rtings' review is up.

[JEArgumedo]

Originally Posted by MechaGodzilla

What size?

65in. I've had it now for about 2 weeks and I think the picture quality is great for the price. No complaints so far!

[xxBachelor1981xx]

Anyone have any idea when the Sony X95J is going to release? I want to upgrade my TV this year and do not want OLED do to burn in and how frequent I keep my TV on. Have always owned Sony TVs but torn between the Sony X95J and the Samsung Q90A since it is using Mini LED.

[Jumpman]

How good is this TV? I am seriously thinking of pulling the trigger on this one this week.

I’d be upgrading from a 2018 TCL 6 series. I know the X90J will be better but how much better because I’ve greatly enjoyed this TCL.

[Panson]

Originally Posted by xxBachelor1981xx

Anyone have any idea when the Sony X95J is going to release? I want to upgrade my TV this year and do not want OLED do to burn in and how frequent I keep my TV on. Have always owned Sony TVs but torn between the Sony X95J and the Samsung Q90A since it is using Mini LED.

Sony X95J pre-orders: July 5 for 75", 85"; August 16 for 65".

[stlcards]

Anyone else get the X90J? Looking for thoughts from people who own it.