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Old 06-30-2020, 05:37 PM   #1
Mavrick Mavrick is offline
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Default No more Nintendo Directs? 300 Days and Counting...

Nintendo says it still believes Directs are ‘effective’ but it could adapt them in future



Nintendo president Shuntaro Furukawa has said the firm still believes its Nintendo Direct presentations are an effective means of communication, despite skipping only its second June event in seven years.

Since 2013, Nintendo has streamed regular Nintendo Direct presentations to update consumers on its product plans. However, complications around remote working have contributed to the company deciding to push back its schedule in 2020.

Nintendo did not hold a June Nintendo Direct this year and there hasn’t been a full Direct broadcast since September 2019, with the platform holder instead deciding to air smaller streams mostly focused on individual titles such as Animal Crossing and Smash Bros.

Speaking in a new Japanese shareholder Q&A (translated by VGC), Nintendo president Furukawa reiterated the firm’s commitment to the Direct model. However, he said Nintendo would adapt its communication methods if better methods become available in the future.

“We feel Nintendo Directs are an incredibly effective way to present information directly to our customers in a very straight-forward way,” Furukawa said.

“Inversely, times change and so does the most effective way to promote products, so there is a chance that a new, better way to present this information comes about. So we always like to examine all of the possible ways to communicate this information to customers.”

The president confirmed that, due to the coronavirus, Nintendo has no immediate plans to hold its own physical events, such as one VGC understands was planned for Mario’s 35th anniversary.

“In normal years, we would show off the games presented at E3 to our shareholders. However, due to the Coronavirus, E3, as well as other large game events, have been cancelled for the time being and we have no plans to hold any events of that nature as well,” he said.

“Instead we are trying to be flexible in thinking of new ways to present information about our products, so please stay tuned.

“Recently we have announced a new fighter for Super Smash Bros. Ultimate as well as announcing a new Pokémon-related game from The Pokémon Company.”

According to a recent VentureBeat report corroborated by VGC’s own sources, Nintendo may not hold another Direct until the end of the summer in late August or early September.

The platform holder was planning to hold a Mario-themed Nintendo Direct in June to coincide with E3, we were told, which would include the unveiling of Mario remasters for Nintendo Switch.

Nintendo’s Shinya Takahashi said in this month’s shareholder Q&A that the company does not expect software delays unless there is a second wave of the coronavirus.

Currently, July’s Paper Mario: The Origami King is Nintendo’s only first-party release announced for the rest of the year. Release dates for Bayonetta 3, Metroid Prime 4 and The Legend of Zelda: Breath of the Wild 2 haven’t been confirmed.
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Old 06-30-2020, 06:11 PM   #2
tcripe tcripe is offline
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We should be getting a big E3 style type of direct soon right?
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Old 06-30-2020, 06:24 PM   #3
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Depends on the definition of soon, according to this there's nothing expected before September.
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Old 07-01-2020, 09:04 PM   #4
Scarface32 Scarface32 is offline
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Let’s keep in mind that Directs were created at a time when only had their own website to host information on. For the first couple of years, Directs could only be seen on Nintendo.com (& co.jp/co.uk/etc.) and on the eShop. Now with things like Twitter and YouTube, they don’t really need Directs. They are nice to have, but not needed.
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Old Today, 05:01 AM   #5
rdm5777 rdm5777 is online now
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Directs have always been an event for my household. They gave my children a connection and appreciation for Nintendo and what they bring to the gaming world that Sony and Microsoft haven't been able to replicate. I'm not saying they don't enjoy games on other platforms but the "brand" doesn't carry that same weight. While Directs definitely lost a step after the passing of Iawata, I think Nintendo would be smart to keep them around for a bit longer.
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