Sony Announces FY 2009 Annual Results; Sets Ambitious PS3 Sales Target!

[Toxa]

-Sony Corporation today announced its consolidated results for the Fiscal Year ended March 31,2010 (April 1,2009 to March 31,2010).

http://www.neogaf.com/forum/showthread.php?t=395262

LTD sales:

PS3 35.7 m ( 360 40.2m Wii 70.9m)
PSP 63.2 m
PS2 146.8 m

FY 2010 forecast

PS3 15m
PSP 8m
PS2 6m

[FinalEvangelion]

Good work.

- It appears Sony's supply chain was configured for 13 million maximum this year - thus, the shortages. Wonder what it would have been if supply met the demand.

- Offical gap is now 4.5 million with the closest competitor - definitely getting within striking distance.

- With the ambitious target, can we expect a $50 price cut?

- PS2 is having some awesome retirement years.

- The actual loss for the 4th quarter is $33 mil. for NP&D division.

[Ascended_Saiyan]

Actually, I believe the PS3 sales target is not really ambitious. The last 6 months of the FY, close to 10 million PS3s were sold.

[alanshearer]

Originally Posted by FinalEvangelion

Good work.

- It appears Sony's supply chain was configured for 13 million maximum this year - thus, the shortages. Wonder what it would have been if supply met the demand.

- Offical gap is now 4.5 million with the closest competitor - definitely getting within striking distance.

- With the ambitious target, can we expect a $50 price cut?

- PS2 is having some awesome retirement years.

- The actual loss for the 4th quarter is $33 mil. for NP&D division.

Sony will want profits from there game division. So i'd say it's unlikely that there'l be a pricecut.

I dont think 15million is ambitious at all. 2 million more than last fiscal and with games like Gran Turismo to come.

[Terjyn]

Remember a year ago this time when people mocked Sony's claim of selling 13 million PS3s in the coming year?

Good times, good times.

[caliblue15]

How is this ambitious... They sold like 10 million PS3' six months last year... with the same price...

[yobrenoops]

Max, do you forsee Sony keeping the PS3 at $299 for the rest of the FY or will there be a pre-Xmas drop?

[Maximus]

$299 will be the price, but the value will be better.

[Septimus Prime]

Hey Max, this is off-topic, but I'm curious: How is Walkman doing these days? I always imagine iPod dominating its "competition" to the point where nothing else is profitable at all. Does Sony have some sort of plan in place for taking on this juggernaut?

[Maximus]

Originally Posted by Septimus Prime

Hey Max, this is off-topic, but I'm curious: How is Walkman doing these days? I always imagine iPod dominating its "competition" to the point where nothing else is profitable at all. Does Sony have some sort of plan in place for taking on this juggernaut?

Yes, they do. A poor one. I think Walkman as a standalone device is dead, but the Walkman brand in the mobile phone world is alive and in good health. If you include Walkman branded phones in the measure, Sony come out top of the market share charts, if you don't they come third behind Apple and Samsung (on a worldwide basis).

I think Sony Ericsson are part of the plan, and they are slowly improving, but their product execution is still lacking. Take the X10, it is a great piece of hardware which has been gimped by poor execution and poor software delivery. Stuff like a plastic touch screen shouldn't be making it past QC, but at SE it does. The same sort of stuff is happening in the Walkman division as well.

Vaio will get a big turnaround this year as the position themselves against Apple with a few nice products.

[AranhaHunter]

I think the worst is behind Sony, looking forward the Game division should be profitable this year, they're betting on 15 million shipped without a price drop I'm sure. A U$199 PS3 would ship more than 15 million this year. PSP at 8 million shipped means no price drop and I can't help but wonder why, they gotta make over U$50 on each machine sold, probably more like U$70, they can afford a price drop on both the PSP3000 and the Go and still be profitable. PS2 will probably sell 6 million at the same price point, won't be surprised if it beats that forecast like it did last year, it sells a lot in developing countries. I also think (hope) that this next FY is a profitable one for the Playstation business, I believe they have lost all the money made from the PS1 and PS2 days.

Kinda worrying that PSN is still not profitable though, I would've thought it was profitable right now for sure. I also think that Sony's vagueness (they said approx same as FY09) in predicting software shipments suggests that the PSP2 is coming.

[Ascended_Saiyan]

Originally Posted by Terjyn

Remember a year ago this time when people mocked Sony's claim of selling 13 million PS3s in the coming year?

Good times, good times.

Remember, when "people" mocked PS3 owners for not buying games. Now, it's been revealed that PS3 sold more software while having 4.5 million less units in the world.

[Blu-Generation]

Sadly those mocker will still stand by their statement, and act as though facts and numbers don't exist. Or they'll switch gear and pretend to never mock at all. Such as, "See, I always knew PS3 would be a hit." Right. lol

[Simplayer]

Originally Posted by Maximus

$299 will be the price, but the value will be better.

All new PS3s will get Move bundled, or?

[Shin-Ra]

GT5/LBP2/Agent.

[jetthead]

Originally Posted by Ascended_Saiyan

Remember, when "people" mocked PS3 owners for not buying games. Now, it's been revealed that PS3 sold more software while having 4.5 million less units in the world.

And yet Sony's Game Division still lost almost $900 million. Something to be proud of?

[Simplayer]

Originally Posted by jetthead

And yet Sony's Game Division still lost almost $900 million. Something to be proud of?

To be fair, it's game/vaio/something else I can't think of right now division.

[Septimus Prime]

Originally Posted by Simplayer

To be fair, it's game/vaio/something else I can't think of right now division.

Walkman. Hence my asking Max about it (thanks for answering, Max).

PlayStation/VAIO/Walkman

[Maximus]

Originally Posted by jetthead

And yet Sony's Game Division still lost almost $900 million. Something to be proud of?

For the year sure, but you should be looking at the trends rather than the annual figure. For the last two quarters (since the introduction of the slim and discontinuation of the phat) Sony have made almost no losses in the games division while NPS is almost break even.

Last year included a one time write-down on inventory because of the price-cut to phats when the slim was released. They were supposed to be mostly sold out, but they weren't and Sony had to write off around $300m in lost earnings.

[Simplayer]

Originally Posted by Maximus

For the last two quarters (since the introduction of the slim and discontinuation of the phat) Sony have made almost no losses in the games division while NPS is almost break even.

Is that for each individual quarter, or cumulatively?