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Originally Posted by Blu-Ray Buckeye
I think that's pretty far off. They simply don't have the install base and steady runrate of sales to make a BOGO that will push enough volume to offset the steady stream of big new titles that BD has coming out through yearend.
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Plus who's going to do it? Paramount won't, they've gotten their money already, it doesn't matter to them in the least who wins this format war. They could care less about anyone other then Paramount (not that that's a bad thing, it's just business).
Toshiba would, but they don't release movies, and there's only so much money one company is willing to lose for no reason.