Quote:
Originally Posted by Whirlygig
They are trying to sell the film to as many people as possible. If a film looks obviously dated (by old fashioned cover art), it may (nay, will) turn off younger buyers for obvious reasons. If they can make it look fresh somehow, more modern, and more exciting, they will try. If they can trick someone walking through the store into thinking it is a newer film, they want to do that.
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That's right. The film aficionado is going to buy the movie regardless of the cover. We just want the movie. The target of these covers is the 20 something generation and the casual movie fan. "Hey, I liked that Skyfall. I wonder what these other Bond movies are like. Hey, that cover is slick! I'm gonna buy it!" I assume that's the thinking on the covers.