What do Blu manufacturers have against great classic cover art?

[Whirlygig]

They are trying to sell the film to as many people as possible. If a film looks obviously dated (by old fashioned cover art), it may (nay, will) turn off younger buyers for obvious reasons. If they can make it look fresh somehow, more modern, and more exciting, they will try. If they can trick someone walking through the store into thinking it is a newer film, they want to do that.

[Yojimbo68]

Originally Posted by Whirlygig

They are trying to sell the film to as many people as possible. If a film looks obviously dated (by old fashioned cover art), it may (nay, will) turn off younger buyers for obvious reasons. If they can make it look fresh somehow, more modern, and more exciting, they will try. If they can trick someone walking through the store into thinking it is a newer film, they want to do that.

That's right. The film aficionado is going to buy the movie regardless of the cover. We just want the movie. The target of these covers is the 20 something generation and the casual movie fan. "Hey, I liked that Skyfall. I wonder what these other Bond movies are like. Hey, that cover is slick! I'm gonna buy it!" I assume that's the thinking on the covers.

[Tech-UK]

I agree. Fox seem to be bad at this, just take a look at the Commando reissue. Goddam horrid .



Where the hell did they get that background from! The colours have no connection with what the film actually looks like.

The original, on the other hand, yes looks dated but its in keeping with the film. You can tell just from the title that its from the 80's :

[pro-bassoonist]

One thing is money. To use the original coverart, you have to pay.

[Clark Kent]

It is also about marketing. The cover is not trying to sell the movie to current fans, they are already a captive market. Many casual consumers will simply buy a movie blind if they recognize a certain actor or actress on the cover, which is why bad photoshopped pictures are all the rage.

[benricci]

Originally Posted by pro-bassoonist

One thing is money. To use the original coverart, you have to pay.

In a lot of cases, this is the correct answer.