Dolby TrueHD is it being over-hyped?

[GasCat]

I have a few questions:
What receivers are capable of using TrueHD?
What players are capable of using TrueHD?
Isn't this just another way for Dolby Labs to make money?
Isn't this something that was started with the HD-DVD camp because they don't have 50 GB to play around with?
Can someone give me the cons of using PCM?

I read this on Dolby's site:
"In the end, the sound quality will be essentially the same as that of audio decoded within the player as PCM signals and transported through a current-generation HDMI connection to the A/V receiver."
http://www.dolby.com/consumer/techno...HD_avrs_3.html

So now if I want this TrueHD I have to hope they will put that sound track on a disc, I have to use HDMI 1.3. I have to get a new reciever. I have to wait for a firmware update.
Why not stick to PCM and stuff this thing down the hole with HD-DVD when it finally dies?

Edit: Corrected HTML link.