Most expensive Blu-Ray disc ever (David Gilmour) ? (UK)

[Elizabeth]

Now I know you can buy this disc on-line for much cheaper, however I couldn't believe my eyes when I went into a local Virgin to buy
David Gilmour: Remember That Night

In the UK this retails at £40 (~ $82).
However, Virgin were selling it for a whopping £54 ( ~$112), £14 ABOVE the RRP.

Needless to say I didn't make a purchase !

I'll be buying this on-line, but it's really disappointing that a title like this is region locked (according to http://bluray.liesinc.net ) , so I can't import.
The US version has a much more friendly $35 list price.

Liz